Public App: An Advance Approach To The News

PUBLIC APP: AN ADVANCE APPROACH TO THE NEWS!

The changing patterns of getting information are something we all are quite familiar with, we have come a long way from waiting for a daily newspaper to getting updated every hour about what is happening around the world. The public app is similarly an informative and engaging platform that provides recent local updates in the form of short videos. Public focus on providing you with all the recent news of your city through short videos whether it is any public event, robbery in your neighborhood, or any sort of water shortage in your locality in other words all the necessary information that a citizen should be aware of. This application gives an upper hand to the user by allowing them to record and share their opinions on the things happening around them.

Coming from a very trustworthy name “Azhar Iqubal” who has been part of Inshorts (news app) the application is a good way to help locals vocalize their opinions making the world see their localities through the perspectives of locals without any filter. This application bridges the gap between the common people and the concerned authorities i.e. it simply helps locals to raise questions or complain against the issue they are facing. The application is currently available in Hindi, Bengali, Gujrati, Marathi, Tamil, etc. to provide a user-friendly platform for all so that it can serve the purpose to be a one-stop solution for all the local updates connecting all the communities of India at the same time. Having a similar interface to the recently banned application “Tik-Tok”, the Public app has gained many users, following the ban it gained more than 50 million users within a month. The Public app is a promising and trustworthy platform to be informed about the affairs happening around through real-time updates, unlike TikTok as it was an entertainment app. the Public app gained the title of the fastest-growing Indian social apps within 6 months of its launch considering a free application it gained 1st rank on play store for providing information and local updates in the video format. Concentrating on the fact that making and using informative content on this platform is necessary and engaging at the same time easily makes it attract a large no. of users providing this application the potential to grow further among other news-related applications. Recently Public app secured $35 million in funding from Addition, SIG Global, Tagline Venture Partners to enhance technology, content and most importantly employee base to improve and grow retention and engagement on the application. This recently launched application by Inshorts has shown nothing but progress and tremendous potential from the very start i.e. April 2019. From the idea to the execution all things have worked out pretty well for it but the major question is does it really bring a threat to other platforms that are already in the market? Considering entertainment apps like TikTok and Roposo they are not really much of a problem as they are a part of entertainment genres and Public app being an Indian Local News app providing information about surroundings like power cuts, water shortage, Film Star visits, or any religious events. Providing a simple platform where you just have to download a free app and feel more connected to your city.all these characteristics make this application a great and reliable source of news for the people by the people.

Coming out from the locals the credibility of the news provided here would be upmost. As itis available in so many languages, it makes the app a more approachable platform as it will be in your own language and about the already know surroundings.

The reliable and true news is something which everyone around the world wants making Public App a new savior in town for that along with providing its users a medium where all the interesting and important information is available at a single place, notifying you about every breaking news or local update of your city on your phone and at the same time allowing locals to complain against concerning issue making their problems heard to the concerned authorities this application is going to stay in the market for a long period of time.

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