Influencer marketing is a type of social media marketing which uses people with a dedicated following on various social media platforms to promote a brand. These people are called influencers. When a brand uses an influencer to promote themselves or their product, that ad campaign is personalised. It is because of this reason influencer marketing has proven to be successful and brands invest in it.
Most influencers have a certain niche be it fashion, technology, food, lifestyle etc. or maybe a combination of these which makes it easier for brands to identify a target audience and not waste their advertising resources. Their content is also based on their niche and they post regularly about it on their various social media platforms. Influencers are also filtered on the basis of the number of followers or subscribers they have. Influencers are social relationship assets for brands.
Family Influencer is a type of influencer. Their niche is posting family oriented content which includes vlogs that documents their day, pranks, special occasions in their life etc.
They are the perfect mix of parenting bloggers and kid influencers. This influencer trend started out in the west but for a few years has also become popular in India. Some YouTube family influencers have more than 10 million subscribers on their channels. These influencers are also likely to branch out to separate personal channels outside of their family channels.
They cater to diverse audiences and share their experiences, suggestions and personal experiences. Their audience relates to them because they provide wholesome content that feels natural. This makes their content highly engaging.
The best mom instagram accounts and family instagram accounts are often offered sponsored posts by brands outside of the family niche such as lifestyle, beauty, home decor etc.
Family influencers have taken the influencer marketing industry by storm because of their high engagement rates and the way they are the perfect choice for brands to get their message across in an inspiring manner.
Viral Pitch is a one stop destination for a brand's all influencer marketing needs. The platform helps brands connect with right influencers and assist in formulating the best marketing campaigns.
The website has an extensive list of family influencers which includes the YouTube family influencers, best instagram family accounts, parenting channels on YouTube and more.
Viral Pitch has almost 15 well defined filters through which the list can be saturated on the basis of followers and the particular niche of the influencers. This also includes 10 metrics such as Engagement Rate, VP Point, Average Likes and Comments.
The platform includes all information about an influencer such as the rate charged by them for a sponsored post and more, that brands might need to make informed decisions. Viral Pitch data has family influencers present in over 600+ cities in India.
Viral Pitch is passionate about pairing brands with the family influencers to help endorse their brands and create successful real AD campaigns.
Viral Pitch is the new matchmaker in town to find the best fit to create long lasting, successful partnerships between brands and influencers.