InvestOrama's video: Marketing Wealth Management Solutions to Bank Melanie Palmer CMO Nucoro

My guest today, Melanie Palmer, is the CMO of Nucoro, a scale-up that helps financial institutions deliver bespoke investing and savings solutions. She has been recognised by Innovate Finance and Investment Week as a leader in her field. She is passionate about helping people take control of their financial future. We are going to talk about 00:00 intro 02:45 Career 06:14 Nucoro 08:30 Role of CMO in B2B Fintech 14:30 Women and investing 22:00 Content Marketing at Nucoro 24:20 Different paths to digital transformation for banks 28:00 Advice for fintech marketers QUOTES “Customer customer, customer, just focus on the customer. It's really easy to get distracted but always bring it back.” “My biggest fear is people not getting their hands on the technology soon enough, because, you know pensions, state pension, are not going to cover us. So the quicker that we get this technology into the hands of people and we educate them, the impact is so material to what your life looks like and future.” “Look at the numbers, women are much more likely to put their money in savings rather than investments. Let's do something about that! Banks make money, the customer makes money. As long as it's done in the right way, we talk about long term investments here, it can have a really positive impact on society.” ABOUT NUCORO The investments and savings innovation platform for Financial Services firms. Helping banks turn savers into investors. LINKS https://www.linkedin.com/in/melanieannpalmer/ https://www.linkedin.com/company/nucoroteam/ https://nucoro.com/ https://www.bestintentions.life/ ABOUT THE FINTECH FILES PODCAST Newsletter: https://georgealiferis.substack.com/ Website https://orama.tv/the-fintech-files/ Subscribe to get all the updates: http://bit.ly/2FQSunJ More episodes in the series: https://www.youtube.com/watch?v=BdaEDe9-1uo&list=PLXTR2SfmGn376VCERWwvNPSAh1ZAXqG6v Listen on iTunes: https://podcasts.apple.com/gb/podcast/the-fintech-files/id1511595070 The Fintech Files is a podcast dedicated to helping the Fintech industry navigate the threats and opportunities of the 2020s. Each episode features an interview with an executive or thought leader, discussing topics like marketing, growth, sales, culture, career and more. If you’re looking to overcome your growth challenges and discover new ideas to engage with your prospects and clients or learn best practices from B2B Fintech experts, this show is for you. The Fintech Files is brought to you by Orama.tv, our mission is to connect providers of financial innovation and technology with the firms that will benefit from it. We do so with episodic content, in audio and video format.