Intellifluence's video: Serena Essuman Influencer Spotlight 101

Join as an influencer for free! https://intellifluence.com/influencers Browse Marketplace offers: https://intellifluence.com/offers View our top influencers: https://intellifluence.com/influencer-lists M. Serena Essuman owns a real estate brokerage company with her husband and is also the creator of lifendlemons.com – a lifestyle blog focusing on fashion, parenting hacks, beauty tricks, household tips and food and recipes. A licensed fitness instructor, Serena tweaks many of her recipes on Life and Lemons to reduce the fat and sugar content. Be sure to check out Serena’s blog at lifendlemons.com and follow her on Facebook, Instagram and LinkedIn, to name a few. According to your bio you were born in Italy, raised in the Canary Islands, and now you’re based in Utah. So can you briefly tell us a little bit about your background, and how you became a blogger and an influencer? Like you said I grew up in Italy, I lived there until I was 14. Then my family moved to Spain so that’s where I went to high school, learned Spanish, I emerged myself in the culture. And then I came to Utah to go to college. And when I graduated I feel like blogging was still a very new thing and I watched a lot of my friends doing it for a very long time. And at the time I just wasn’t ready to do it. I was confused about it. And I think a lot of it came from me not believing in myself that I could do it. But then about a year ago it just kept eating on me, over the years it just kept coming back, and finally I just got up the courage to do it and that’s when I decided to setup my website. I started reading tons of articles from other bloggers. That’s the beauty of it, in the blogging industry you can learn so much, and so that’s when you can benefit from other bloggers, and that’s when you realize that there is so much to be learned. Yeah, for me it came because I felt like I like to read books, I have lots of certifications, and I just wanted to be able to share what I knew and what I treasure, and value, with others. You have a real estate license, a mortgage license, you’re licensed as a fitness instructor, you’ve owned and operated multiple businesses, including a salon for children. And I’ve read that you’re heading into the medical field. How do you and your husband structure your week so you can take on all of these endeavors while raising a family? Well I think, and it’s the same for a lot of influencers, you don’t do it alone. You can’t. Yeah, I couldn’t be a hairstylist and I couldn’t be a doctor at the same time. So yeah, you don’t do it alone and you divide up the tasks. And I think you also learn to do what matters most and cut out what doesn’t. Read the full transcript: https://intellifluence.com/blog/m-serena-essuman-influencer-spotlight