Parrot Analytics's video: Parrot Analytics LIVE: Beyond the Box Office: Measuring Movie Demand in the Streaming Era

Box office numbers are no longer the only indicator of success as audiences can stream the latest hits from the comfort of their own couch. Enter movie demand, Parrot Analytics’ latest innovation in global audience measurement. Tara Quinn, Parrot Analytics’ Partner Insights Director, will provide an overview of movie demand and how you can use it to make smarter decisions for your film and theatrical strategy. Watch the webinar to discover: - How to supplement box office reports with a new way to measure audience demand for movies, designed for the multi-platform attention economy. - The top movies of 2021 and 2022 so far. - Pre-release demand for movie premieres in Q2 by country and what that can tell us about regional preferences. - How Movie Demand allows for a 360° revenue forecast system to value movies for theatrical releases AND streaming distribution. - What the effect of a holiday release has on demand for movies and which holidays have historically been the best bet. - How demand for talent impacts demand for movies and what to prioritize to attract new audiences. To know more about our global audience demand measurement system, feel free to reach out to us: https://www.parrotanalytics.com/contact/