SF Digital Studios's video: Google Ads Campaign Structure Google Ad Groups Best Practices Google Ad Groups Explained

The best Google Ads coaching/training here https://sfdigital.co/youtube. Plus join the Livestream every weekday at 1600 hrs UK time here: https://youtube.com/sfdigitaluk/live. Take a look at this short google ads tutorial on all Google Ads campaign structure and Google ad groups set up in Google Ads. So, this is how your account is structured. You can either work from the top, which I would recommend, because first of all, you're going to make the campaign. Then the ad group, then the keywords and in fact, what I should have done, I'll make some room in a bit... So, you've got ad group one, two, three, you can have as many as you like. Where is my iPad?! Okay. I'm not sure what's the maximum number of ad groups you can have in a campaign. I think it's about 10,000 or something like that. I'll never run out of ad groups in a campaign now, apologise for all these messages popping up. This is my little one's games, which she has set up somewhere in the background and it is pinging away! All right, then you have under ad groups, you have your keywords and you can also have your negative keywords as well. At the group level, you can also have your extensions. You can have, what else am I missing? So, I just want to go through the basics. You know, I don't want to go into very complicated stuff where you are putting up lots and lots of things in your campaigns. So, it's just a bare minimum, which you can get it started from and then you can start to run. I want you to walk before you can run. I don't want you to go at a hundred miles an hour right now. I want you to start slowly if you are new to Google Ads because Google Ads is now a fairly complicated beast. There are so many bells and whistles in here and it's impossible to learn it in a matter of days or weeks, you will need to have some great amount of experience of at least a few months before you start to get the hang of it and how to use the interface. We've got lots of videos and display lists on this channel and that will hopefully help you grow your expertise in ads. Okay. So, this is the basic structure. So, let us jump into it in a bit more detail. At group level and I'll give you an example of our own business. How I would structure my campaigns. Okay. Now we do Google Ads or pay-per-click - we do web design, video, photography and so on. Right. So, I can have all four of these in the same ad group, or beg your pardon in the same campaign and then I will have keywords for pay-per-click in there, or web design in there, or video. Now video, we do two types. One is for video production. One is for video marketing; I'm going to keep them separate. They're completely different sets of services. So, I'm not going to put them in one. Otherwise, I'm not focusing on the keywords and my ads will not be relevant to my keywords and for headshot photography or corporate photography, I'm going to keep one separate ad group or ad groups. Let's say a pay-per-click will be different to, let us say Google Ads, both are the same thing, right. But to keep the relevancy of the keywords to the ads, I'm going to have them as separate ad groups and this is really important. You need to understand this, that having multiple, you can have as many ad groups as you like. It really doesn't matter, but keep them separate and then have different ads running in there. So, we will then have our ads. Well, three ads, however many you want to split test per ad group. So, start off with two extended text ads, one responsive search ad and I'm talking about search ads and search campaigns right now. We're not going into video or display or Gmail ads, right now we're just talking about search campaigns and once I've set these up, I can start to run my campaign and see what's happening. Now, what's going to happen. Want to learn Google Ads? Here's the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG 🔥🔥🔥 BEST FREE TOOLS & GOOGLE ADS COURSES 🔥🔥🔥 ➡️ Google Ads Editor Training Course: https://courses.sfdigital.co.uk/courses/google-editor-like-a-boss ➡️ Google Ads Training Course: https://courses.sfdigital.co.uk/courses/adwords-ninja-course ➡️ Video Marketing Training Course: https://courses.sfdigital.co.uk/courses/video-marketing-ninja ➡️ GDN Training Course: https://courses.sfdigital.co.uk/courses/gdn-like-a-boss ➡️ Free Google Ads Training Course: http://offer.sfdigital.co.uk/adwords-ninja-sp/ 🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk