Yaro's video: Blog Marketing: Every Piece Of Content You Create Should Sell The Next Step

https://www.platformlaunchplan.com EVERYTHING IS SELLING THE NEXT STEP This idea is so simple, so logical, and so obvious… I couldn’t believe it took me two years to realize it. Every piece of content you create, whether it’s a blog post, video, social media content, live stream, email to your list, webinar… is about getting people ready and motivated to take the next step with you. The free content you publish online is about reaching people and then ‘selling’ them on joining your email list, or perhaps joining your free community group as an ongoing touch-point. That email list and community is about ‘selling’ them on taking another action, like watching a webinar, or buying a product. That webinar of course is also about getting people ready to buy a product. It’s a flow of escalation based on building trust and desire. However, I had a real ‘ah-hah’ moment when I realized my products were also ‘selling’ my next level products. Your lower priced ebooks or subscription products or entry level services ‘sell’ people on joining your flagship course. That flagship course ‘sells’ people on joining your high-end mastermind, and so on. Of course all these pieces of content and products deliver independent value. They are not just sales tools. But things change dramatically when you see the connections from content to content, content to product, and product to product, and so on. I found this an especially relevant lesson for bloggers and social media publishers. So much content is thrown out without a clear next step call to action, or a clear connection between what comes next after this content… besides just more random content. Did you just do a live stream but not offer something as a next step? What about your last YouTube video, was there a link to optin to your email list somewhere? Did that social media picture you just publish give people an invite to a webinar or email course? What about that freelance service you just delivered, did you offer a next level service or a digital product as the next step? Everything is about selling what comes next, even if you don’t think it is. Ready to learn more? I have a free training you should take. It’s called the Platform Launch Plan. You can sign up for it here: www.platformlaunchplan.com I’ll see you there. Yaro