6 Instagram growth strategies to enhance your reach

Instagram is evolving - at a pace you can’t even imagine. New algorithms, rules and UIs, have all made the platform a rolling dice where brands and creators must stay at par with the changing tide to make the best use of their social media strategy. Instagram has rolled out plenty of new features that have either made people/brands the rulers of their preferred niches or left them scratching their heads in a state of deep confusion.

The introduction of revolutionary tools like Instagram reels, Instagram collabs or Guides has opened up multiple avenues for brands to connect with their audience in more ways than one. But if you, like many Instagram users out there, are confused as to how you can leverage the platform’s unique features to stay ahead in the rapidly changing digital landscape, then this article is for you.

The article will cover the following points:

The growing popularity of Instagram
Best growth strategies for brands
- Engage with the right people
- Use all new Instagram features
- Be consistent with your content
- Do mindful competitor analysis
- Leverage influencer marketing
- Build a solid community

The growing popularity of Instagram

Instagram as a platform continues to grow in the social media landscape as a destination for the vigorous and aspiring millennials and Gen-Z. It is not just a place for people to dump their thoughts and opinions but rather, it is a hotbed for brands and creators to build a strong community of loyal and real Instagram followers and brand advocates. With an ever-increasing user base paired with the online purchase intent of new-age audiences, Instagram, today, is surely a force to be reckoned with.

With that said, it is equally important for brands to use the platform’s unique assets in a judicious and more value-oriented manner to extract maximum output from their efforts. Standing out in the digital market is not as easy as it was before. Now, there is more competition and diversity on the platform than ever before. Therefore, getting an in-depth insight and understanding of Instagram growth strategy is as important as creating an account in the first place. So get ready to delve deeper into the psyche of this popular platform and make the best use of your marketing efforts.

Best growth strategies for brands

Engage with the right people

When it comes to making meaningful connections in the digital space, it is very important to target the right set of people to connect with. When you meet people who work on the same wavelength as you, it makes it easier to connect and find common grounds to interact. In order to ascertain what your target group looks like, you must keep track of your profile insights and regularly monitor your demographics and overall content performance. This will help you in determining where to put your marketing efforts and which target group to focus on in order to drive maximum engagement.

Use all new Instagram features

Instagram is one such platform that keeps popping up with new updates and features to stay on top of its competitors. When the social media giant introduced the concept of reels, the world went crazy, literally. Nobody could control their excitement and soon the reel format became one of the most popular mediums of content creation. Seeing the rise of this feature, Instagram also gave an organic push to creators who leveraged reels to make their content more appealing.

In its recent developments, the platform has introduced an Instagram collab feature as well as Instagram Guides. Now if you ask us whether reels should be used more or collab features or guides, then our answer would be something like - Both and Now!! The best way to leverage Instagram features would be to use all of them in combination to see what works best and suits the preference of your target audience.

Be consistent with your content

One of the most crucial mantras of nailing your Instagram growth strategy is to be consistent with your posting schedule. When you are consistent with your content, the audience realises your seriousness, dedication and commitment towards providing great content on a regular basis. Posting once or twice in a day according to your best engagement time can help boost your customer engagement and make your brand a “go-to” page for members of your audience. This will not only eliminate the need of paying for fake followers and in turn enable you to grow instagram followers organically.

Learn more - How to write attractive captions for Instagram posts and why is it important?

Do mindful competitor analysis

One of the biggest mistakes marketers of today make is moving in a straight line without analysing the growth path of their competitors.This move backs them into a corner and doesn’t allow these businesses to streamline their performance according to the dynamic market conditions. You can start by observing their content and noticing what works for them or what they are doing differently than you. This will not only help you get a perspective but also enable you to apply similar strategies to fasttrack your growth. Learn from the best practices applied by competitors in your niche and form your own customised engagement strategy for your desired results.

Leverage influencer marketing

If you use Instagram frequently, which you must, you might have noticed several influencers endorsing brands for their amazing products and services. That’s what influencer marketing is all about. In recent times, this field of marketing has proven to be a game changer for businesses who want credible voices to vouch for their products and overall brand value. Depending on your niche, you can choose influencers from fashion, fitness, beauty, lifestyle, gaming categories among others to collaborate with.

At times, it becomes a tedious task to find the most relevant influencers and coordinate with them for brand deals. This is where an end-to-end influencer marketing platform such as Viral Pitch comes into action. Here, you can design your social media strategy by selecting suitable influencers, analysing their reach, targeting the right audience through tested metrics and track campaign performance in a seamless and transparent way.

Learn more - The power and impact of Influencer marketing on Gen-Z

Build a solid community

Whatever be your goal, strategy or vision for the future, building a solid community of loyal brand advocates will always be the most important aspect of any marketing campaign. A community increases your organic growth significantly and also makes your brand more credible for others to follow. Once you have reached your target audience and have successfully converted them, it is essential to make sure that they stick by. The more engaged and tight-knit your community, the stronger your profile and overall digital presence will be. You can judiciously make use of Instagram Stories, Guides, Lives and relatable content to develop a strong and engaged community.

For brands and creators who want to go beyond the ordinary and establish their mettle in the digital world, Instagram is the perfect playground for their creativity, dedication and vision. The strategies mentioned above can definitely make a difference in streamlining your efforts towards a more goal-oriented marketing strategy. So what are you waiting for? Make your first reel or do an amazing collaboration with influencers. But don’t stop experimenting!!