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Ways to improve the quality of content

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Ways to improve the quality of content

Ways to improve the quality of content

Thumb stopping power!!
Ever heard of it? When you are scrolling through Instagram, Facebook, or any other social media platform, some posts make your scrolling thumb STOP! Why does that happen? The answer is simple! The content of the post makes your thumb stop. It makes you read it, pay attention and at times even share it among your peers. Every brand wants such type of content. Online advertisements, influencer marketing, social media promotions, each of these pillars stand on a single base, CONTENT or you can say QUALITY CONTENT. So what makes any content stand out in the sea of contents.

Following are some of the ways to make your content stop the scrolling thumbs
1. A good start, a descriptive story, and an explosive end
Yes! Your content is a story, not every story has heroes or villains but one thing is common in every story, a terrific start. How you start your content is very important. You should always show the benefits of your content at the start and also highlight the benefits. Starting your content with quotations, thoughts, famous lines, etc helps in getting the attention of the reader. After you have given a good start, explain your content and the explanation should be such that when you see it with a viewer’s point of view, so the purpose of the topic is fulfilled. Then comes the end, the end is the most crucial as it acts as a promotion for your future content. If the readers like your content a positive image of yours will be built in their minds. So make sure to end your content with a boom!
2. Visuals
"Visuals are intriguing" visuals work perfectly in making your content look interesting. If you posting written content make sure to add graphics in it. Adding visuals is not just about adding them, the visuals should be good and relevant. Don't post meaningless photos or if you are posting a video, stick to the content. For videos things like background, depth, lighting
should be kept in mind. Visuals act as an attention gainer for your content.


3. Keep it easy and crisp!
Now, this point is very important. You want your content to be descriptive but don't make it BORING. Explain your content but stay in the boundaries of your topic. Include examples, real-life situations. If you are posting content that also has a funny aspect somewhere, make sure it's funny. This will give that part of the content spotlight. There will be a part in your content which you want to highlight so put them in such a way that they get the Spotlight. Another thing your content should always be easy to read, the level of concentration increases when the content is simple, descriptive, crisp, and graphic.


4. Know your audience
This is also an important aspect of content marketing. What is the use of amazing content if you are not able to deliver it to the right audience? Know your audience, conduct proper research on the people you want to target. For example, if you are a professional gamer, you do live streams, post about gaming strategies. Your audience should be professional
gamers, normal gamers, or people who are even a little bit interested in your gaming. This is important because the relevant audience will always give you suggestions and if they liked your content, they will promote it. A fashion blogger as an audience to a professional gamer is of no use.

When you are making the content ask questions to your self

  • what is my target audience?
  • what do they like?
  • what they DO NOT like?

Have insights on your audience, see what kind of content they like, what kind of content they follow.


5. Formatting
Nobody wants to read a big chunk of content. You should always use bullet points, highlight the important points. Give appropriate spacing in between, basically, you want your readers to identify the main elements of your content. You won't like all your hard work and planning to go in vain because of poor formatting.

In the end, the content has become extremely important in today's world. All the brands are putting their stakes on content marketing and as the use of social media increases overtime, having good quality content has become the most important thing.