Social Media Campaign Ideas For Diwali 2022
The festive season is here in full swing. A brand can literally change the narrative of its growth and popularity if they make the most of this festive season and create a clutter-breaking social media space. When it comes to Social Media, there’s no right or wrong idea, you just have to dive in and try to figure out what works for you and what does not. Here we provide ideas for Diwali- Social Media Campaigns.
Diwali 2022 is going to be really special in so many ways. After a long hiatus of 2 years of the pandemic, finally, people are looking forward to meeting, greeting, and celebrating together in person and having a fun time together. This calls for a golden opportunity for every brand out there to bring their A-game and ignite their social media presence with terrific ideas for social media campaigns for this Diwali.
But worry not, as we have compiled the most sparkling social media campaign ideas to lit up your branding this Diwali. So, if you too wish to claim the giant share of sales conversions for this festive season then this is your call to action.
With these social media campaign ideas, we are taking away a load of making it big on social media for your brand. Just implement these ideas in the right way and see your social media skyrocket your reach and brand recall.
Ready to Kickstart your Diwali Campaigns with a bang already?
Before getting started with the Diwali campaigns, make sure you have a complete plan ready. Learning about the Whats and Hows of Social Media is pretty important.
It’s pivotal to customize your content themes according to the event or situation so that you can bring in more engagement and eventually get it converted into sales.
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A pre-Diwali Sales offers and giveaways
Don’t wait for Diwali to host an offer or a giveaway. Do it before Diwali. A festive offer loaded with great discounts and tempting giveaways, and irresistible deals on every purchase. Embed the links that direct people to your website or app. So, don’t wait till Diwali, and start with your pre-Diwali sales offers, Diwali Campaigns and giveaways now.
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Keep the humour quotient high
Diwali is a festival of fun and fervour. If you can keep your brand voice fun and lighthearted, you can instantly connect with your audience. Humour is a sure shot way to keep your audience interested, amused, entertained, and organically shooting up your brand recall level. Identify the tone of humour you would like to keep up to create brand films, run social media campaigns and anything to depict your brand persona.
This way you can also stand out from the crowd, and position yourself better than your competitors out there. Bring some spice, add some life, laughter, quirk and madness and leave your audience coming back to you for more. Zomato and Dunzo are the biggest examples of taking the bar of relatable Humour and quirky social media content to a whole new level.
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The emotional connect
Emotional content never fails to connect. Cadbury and Surf Excel are clear examples to showcase the potential of thoughtful and emotionally driven content that has the power to tug at the heartstrings of its audience. You too can leave an impact and move your audience and strategically place your brand in their subconscious so that they feel connected to you and all that you have to offer. There are so many social media campaigns that went viral just because they succeeded in arousing emotions without being too salesy. Hence, every time people make a purchase, their brand remains at the top of the targeted customer’s mind.
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The Power of bonds
The festive spirit is about celebrations, the essence of festivity lies in togetherness and cherishing the bonds with one another, be it friends, family, community or people in general. Diwali calls for celebrating the power of bonding and relationships. If your brand can actually help you to bond with other people, then the best way to show that aspect of your brand is through social media. Cadbury has been doing it forever. Then there are so many beauty brands as well that have promoted their brands on social media by depicting the power of bonding and how their brand can bring people closer.
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Don’t miss out on relevant hashtags
To run a social media campaign, it’s important that you create such hashtags that highlight and showcase the essence of your brand and also the context. For Diwali, using Diwali-relevant hashtags can do wonders to ensure the highest engagement and reach for your campaign. Dig out some cool, and trending hashtags relevant to your brand and create an entirely unique hashtag for your brand. The more catchy the hashtag for the campaign, the higher the chances of achieving great brand recall and reach. For example, some of the popular Diwali campaigns have had hashtags such as Kwality Wall’s #CoolDiwali and Surf Excel’s #AbLagRahiDiwali. These campaigns were so apt and compelling and that’s why turned out to be a huge hit on Social Media.
So, these are some of the amazing ideas that you can use for social media campaigns this Diwali and hit gold for your brand. Even if everything else fails, these strategies will never fail to leave a lasting impression and create the desired impact upon your audience, propelling them to take focused and targeted action and light up your Social Media branding. Try these out and thank 'Viralpitch' later!