Finding the right creator for your brand!

The influencer you select for your brand campaigns on social media can make or break your brand's image. There’s no sober way to put that.

They not only represent your business but also what it stands for. Therefore, it is necessary to find the right creators for your influencer marketing campaigns.

The right creators will help you take your business and brand image to the level you dream about. They will reach your audience and assist you in achieving your goals in the best way possible.

Below are a few points to keep in mind when choosing a creator to represent your brand and its products:

1) Make a social media plan:

A well executed social media plan will help you in figuring out what needs to be posted, and when. It will assist you in deciding content beforehand so there is no last minute scrambling.

Once you have a plan in hand, you will easily be able to figure out the niche of creators you need and on what platforms you’ll be using. Be it Instagram, YouTube or Facebook. Deciding this is a job half done, since your business now knows exactly the kind of creators it needs to represent itself.

2) Do your research:

The best thing you can do for your brand is to be aware about creators, what they do and what value addition they’d bring to your business across different platforms. This can be done by maintaining a database of creators on different social media websites with relevant information. Create a database of the 'right creators' who will help you in getting your brand's message across; as and when the need arises.

3) Figure out the kind of campaign you want to run:

Influencers promote a brand in several ways. These ways are namely guest posting, gifting, sponsored posts, hosting contests and giveaways, giving discount codes, becoming brand ambassadors etc. It is vital to know what kind of influencer marketing campaign you will choose for a particular product or services.

4) Find influencers whose niche is related to your brand:

The most important factor of all!

You can't just randomly select a gaming influencer to run a campaign for a skincare product. Doesn't really make sense right?

An influencer's audience follows them because they trust the influencer. The audience knows that the influencer will post content they know about, and will only promote what they truly support. Which is why choosing the right influencers relevant to your industry will for sure help your brand grow and develop loyal customers.

5) Track the results of your social media campaigns.

Figure out the reach of your posts and the return of investment you're getting from each campaign.

Find the deviations and work on how they can be corrected. Nobody knows exactly how the social media scene works but keeping track of growth and downfalls will help you in the long run, and will also help you figure out what works best for your brand.

Now, this doesn't mean you won't switch it up ever so often because evolving and keeping up with trends is the only way to win at social media.

If you're on the lookout for a platform that would not only help in finding the right creators and connecting with them but will also help you in executing your social media brand campaigns, look no further. Viral Pitch will help you reach the right creators, and create flawless social media campaigns that offer the best return of investment.