How are pets leading the social media marketing? 

“Scratch a dog and you’ll find a permanent job.” – Franklin P. Jones 

It is a widely believed fact that this is the era of advanced technology. Technological advancements are not only justifying improvement, but also innovation. Nowadays, people are growing tired of the sophisticated world scenarios. They wish to pause their daily activities in order to feel relaxed which is why they often try to find an escape in the world of social media. In the digital side of the socially-advanced world, Facebook is the leading platform that is commonly used by the majority of people. Other popular social media platforms that keep users engaged include Twitter, Youtube, LinkedIn etc. People are increasingly becoming active on these platforms with regular surfing time, as long as 5-6 hours a day. 

Social media plays a vital role in human life. It affects the daily activities of people in a way that they have to put their lifestyle in front of society and update it constantly. In this fast-paced world, people are trying to live a life of solitude in which peace of mind is supposed to have more space than chaos and confusion. What better way to achieve that high level of dopamine than to watch lovable pets cuddle and play on their social media feeds. 

There are people who spend their entire childhood with pets. Keeping pets in the house has become utterly common these days. This has created a huge demand for pets in the current market and social media has evolved as a vital platform to watch or adopt pets, either for adding another member to the family or simply for the purpose of visual enjoyment. Pets such as dogs and cats dominate most of the social media space as people adore these little creatures and celebrate them everyday.  

Social media marketing is one of the fastest-growing platforms for advertising of different products and services. When it comes to the factor of cost and reach, social media is a less expensive and far-reaching platform for advertisement in comparison to other modes of promotion such as posters, television, newspapers, etc. 

In recent times, the market for pets has witnessed a surge in numbers due to the popularity and marketability of pets on the digital platform. Nowadays, dogs are the leading pets in the market whereas other pets like cats, birds, etc are less popular. As a result of their demand and role in making our lives better, dogs have reserved a significant amount of space in our social media feeds and are leading the social media marketing campaigns all over the world.

The pandemic situation has significantly affected the daily lives of humans. But the lockdown has also paved the way for greater human and pet interactions as pets are considered to be the antidote for mental health issues such as stress. These animal companions turned from being just pets into loyal partners during lockdown. Data analysis from the lockdown period show that people found solace in the company of pets as it positively impacted their health and well-being. 

Along with sharing their love with pets in real life, people posted pictures and videos of their loyal companions on various social media platforms. A Mars Petcare survey indicated that 34% of pet owners post more about their pets than their own life on social media platforms. People love pets and make them an important part of their family. There was a time when only the rich adopted and raised pets but now it has become a very common practice as anyone can get pets and share their love and affection with these adorable creatures. 

In this digitally advanced world, people are trying to be happy, both physically and mentally. Evidently, they feel truly happy in the company of pets, whether in their homes or on their phone screens, as pets only speak the language of love with no complaints or demands. Consequently, people’s indulgence with these animals directly creates a demand in the market. With pets filling our social media feeds with delightful visuals, these animals command the attention of millions of people and have become an integral part of our digital lives.