Influencer marketing is at an all-time high since the past decade. As more and more brands discover the wonders of "Word of Mouth" when it comes from an influencer, the graph only goes up. Partnering up with an influencer can seem troublesome and a big shot at first, but once you have a strong gauge on the tactics, it can skyrocket your success in online marketing. Although there's a horizon of campaigns that have crept into the market now, one that remains unparalleled is Promo Codes. Also known as Discount Codes or Referral Codes, Promo Codes are unique identifiers that enable what is called 'click-less tracking.' For every influencer that a brand partners up with, they create a unique code that is shareable across multiple platforms. During checkout, these codes can be applied to avail a discount or any other desirable marketing goal. The Promo Codes campaign works best when the prime objective is to see how much revenue each influencer is bringing in.
With Promo Codes, you are open to promotion on multiple platforms and media, both online and offline. The same promo code can glow up on billboards, radio stations, TV, social media, email list, flyers at an event or shop, and magazines. The influencer is free to market across multiple channels as well, be it YouTube, Instagram, or Facebook. All of a sudden, you are now talking to a bigger, much more diverse customer base, and your brand voice is louder! Here's a thing - your target audience profile still stays the same, only the size increases manifold. Total win, right?
Worry no more about building credibility and trust. With influencers, you have that part covered upfront. True to their title, influencers boast of a loyal following that puts their faith in almost everything they share. If Kylie Jenner is endorsing a bottle of perfume, chances are she'll bring in customers who won't even check twice before buying. And with promo codes, you can check in real-time if your campaign is working just fine or if you've chosen a wrong influencer. Like, for real, you can't go ahead and get a travel influencer to promote a fashion product. Avoid that hot mess!
That said, it's often difficult to track exactly where you're receiving more traffic and from which campaign you're getting more leads. Was the promo code discovered on your influencer partner's Instagram description? Or YouTube channel? Perhaps the podcast? What about the flyer? That is one area where the brands get little visibility but can be taken care of through sub-campaigns. All things considered, Promo Codes is Gen Z's new and effective cool way of online marketing and your stepping stone to humungous success!
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GURUGRAM HARYANA , INDIA