How can content creators leverage the power of sponsored Snapchat filters?

Snapchat was launched in 2011. Over the time it managed to grow its own audience base. Despite the vicious competition coming from the Facebook group of applications, Snapchat managed to add 16 million daily users in the final quarter of 2020, making it a total of 265 million daily active users.

It is a simple app to use, click a picture, add text to it if you want and click share and it will reach as many people as you have selected, at the same time without any fuss.

What is more interesting is its filters. Millions of users that use snapchat daily use filters to add more quality to their selfies. Not only is it a fun way to interact with friends and family, it also offers a great opportunity for the creators to grow with the help of sponsored filters.

What are sponsored snapchat filters?

These are overlay pictures used when taking selfies. They are quite possibly the most famous feature of the application and have been liable for driving record growth. The filter that swapped gender attracted 7 million new users days after it was launched.

Organisations can pay to make their own filters. Each of them can be accessible on the application for a restricted time frame. They can likewise be restricted to a particular region, which sponsors can set before they release it. This is also called geofilter.

How can they be beneficial for the creators?

From the organisation’s point of view there are a lot of reasons why they would need to pay for their own filter. In the first place, filters and lenses are an incredible method to drive brand awareness, given the sort of prevalence they have among all the users. Brands who are hoping to connect with clients or individuals and assemble brand dependability at an early stage can discover a ton of potential with this feature. Another advantage of using it for the business is that you can tell how drawn in somebody is with your video content depending on how long they see your video. You can get a business analytic that will show you if clients rapidly tap through your content or they engage with it by holding the screen with their finger. It helps the company in gaining more exposure, new customers and it can also be used for launching new products and services.

There are not many businesses that are utilising this platform to its full potential. But those who did realise its potential have been benefiting from it ever since. There are many success stories of brands, and one of them is Lilly Pulitzer. The company created a branded picture overlay that permitted customers in the store to utilize custom Geofilters with the brand's signature patterns. The drive helped in accomplishing a feeling of exclusivity to the mission.

A recent report by Snapchat also revealed that filters are one of the main reasons why users enjoy and spend time on the app. So this is an ideal opportunity for businesses to use the app more efficiently, and for that to happen they will require creators who can help them create such GeoFilters and lenses.

Snap's public Lens Studio programming allows creators to make AReffects. It includes layouts for making various types of GeoFilters and lenses. You don't need to have professional knowledge to make one. In case you want to make some complex effect then it requires skills like coding, 3D demonstrating, photograph editing and visual depiction information, and using other costly projects like Photoshop.

This has definitely opened up a new career path for the upcoming generation who are also active users of the app.