How to grow your business through influencer marketing?

About a decade ago, no one had even heard the term ‘influencers’. And today, if you walk a mile from your home, you will easily find at least 2-3 influencers sitting in their home, making content that is most likely about to go viral. Influencers have become trendsetters of this modern era. With their catchy hashtags, creative content and authentic approach, influencers are beginning to dominate social media like Shahrukh Khan dominates Bollywood. 

In this age of information, people feel the need to be validated and connected to something or someone at every stage of life. That is exactly what social media influencers help them to do. They tell beautiful personal stories, common experiences and build a strong relationship with their audience to make them feel valued by being original, relatable and trustworthy. In addition, brands latch on to these qualities of influencers to send their message across and grab the attention of their target customers. Influencer marketing has thus become a popular marketing strategy to stabilize and grow a business.  

Some businesses are apprehensive about adopting this modern approach to marketing, while others don’t know how to extract maximum benefit out of the relationship between influencers and their audience. To make your life easier and less stressful, Viral Pitch offers tailor-made digital solutions to brands who want to leverage the powerful voice of influencers to create maximum impact on digital platforms with minimum cost. With Viral Pitch by your side, you don’t need an existing marketing budget or influencer network. 

Following are some of the ways through which brands can multiply their reach by ten folds:

Discover influencers

Viral Pitch helps businesses to create an efficient influencer marketing strategy by making use of various metrics and analytics. They provide access to companies to tap into the pool of popular and creative digital content creators in order to drive their marketing campaigns. With the help of a clear-cut influencer marketing strategy, brands can easily connect with influencers that have a powerful voice in the social media community and have the potential to send the brand’s message across the other side of the table.

Integrate your brand in a subtle way

Sometimes heavy promotional marketing can backfire on the growth of a business as it temporarily captures the audience’s interest but the overall effect fades away faster then it entered the social media platform. Influencers have a way of entering into their follower’s life and creating a subtle impact that never leaves their mind. They are common people like us and that is what makes them worthy of the audience’s trust. Thus, the influencer network at Viral Pitch is a great way to utilise an influencer’s voice to integrate your brand in their lives  in a way that they become addicted to the product without even realising when they started using it. 

Run campaign on multiple platforms

Sometimes people tend to assume that one social media platform is better or more important than the other. But only a digital marketing agency would know the significance of each medium as they take all variables into account while monitoring the reach and popularity of each platform. With the help of Viral Pitch, brands can create an unforgettable impression through a systematic and well-designed influencer marketing campaign on multiple social media platforms.

Be it Instagram, Facebook, Twitter, LinkedIn, Snapchat or Youtube, no platform will ever be out of your reach or comfort zone if Viral Pitch is by your side.