How to Create an impactful Video Content Strategy in 2022?

Every day we use Instagram, YouTube, Snapchat, and a plethora of other social media applications. These platforms have undoubtedly become an integral part of our lives. With loads of video content everywhere, people leverage these social networking platforms to interact with each other and post engaging content in the form of posts, stories and videos. Some videos are funny, some are educational, and some are just for entertainment.

But what makes their content so binge-worthy? What tips and tricks do they use to make people become fond of their content? Well, it’s not rocket science and you could do it too! In a research, it is shown that:

92% of marketers who use video format report it as an essential part of their content strategy
66% of people said they'd prefer to watch a short video to learn about a product or service

If it plays such an essential role as a content strategy, then why not create content that is as impactful as it is entertaining? We have 10 strategies that can help you create an impactful video content strategy on Instagram.

Top 10 ways to market your video content

1. Define your audience

For any content creator, it is important to define who is going to watch their content on a regular basis. This helps them to make their content even more precise, strategic that hits the targets they have set for themselves. Start your video journey by envisioning your ideal target audience in terms of demographics, geography, lifestyle, persona etc.

2. Suitable props and background

With the help of funky props and background, you can not only be creative with your content but also catch the audience's attention in a fun way. It helps you with the content and acts as a cherry on top! But that doesn't mean that you overuse these props. It could distract your viewers and come out as a bummer. With small and simple things to support your visuals, you can grab maximum eyeballs. Just wing it!

3. High quality content

Appropriate lighting, good video quality, and original content are a few key points to make your normal video high-quality content. Other than that, maintaining your profile with aesthetically pleasing thumbnails gives you a better chance for product (paid) collaborations. Following a pallet and making it gradient as per your likings would be a great choice to enhance your account.

4. Collaboration with other artists

This is no secret that collaborations bring audiences of many kinds together. Not only do the creators collaborate with each other but big artists also collaborate with influencers and this technique has in fact boosted audience interaction. Collaboration could also mean that you have great quality content and that people would love to make videos with you.

Learn more: 5 time saving tips for social media influencers

5. Follow the trend or be the trendsetter

Trends have actually made life easier for the creators as they don’t have to come up with original content every time they make a video. And trends attract the audience in more ways than we can imagine. Be it dancing, singing, comedy, challenges, creativity, and many other genres, creators’ zest to follow the trend brings thousands of likes, comments, and shares. It helps in increasing the range of followers and engagement rates on your content as well.

FUN FACT- Comedy, music, entertainment/pop culture, and "how to’s” are the most-watched content on YouTube

6. Boggle with their minds

Have you ever seen a video where creators trick the minds of viewers with optical illusions and transitions? We tend to watch these videos many times until we find a solution to it. What a trick! Although this requires some expertise in video editing, if you have this skill then give it a shot.

7. Story Telling

People are automatically engaged with storylines that follow the lives of characters. Offering people a story that continues from one informative video to another will keep people engaged with the account and coming back for more. This is a great way to show what type of content you can bring to the table.

8. Educational Videos

Tutorials and educational videos can help audiences feel connected with you and your content with ease. Although it takes a little time to put all the details together, they deliver big results in the future. People are always hungry for more knowledge. So diversify your content and educate the audience to turn strangers into regular visitors.

9. Songs do the trick

Songs that stick to the brain, make people hum all day and every day, and songs that are easy to follow can level up your reach to another stage! You can make any type of content with a good choice of songs. Record the video, put the song, and voila!

10. Promote your content

Once you’ve created the video, never forget to promote it on all the social media platforms that you're on. Post it as a story, reel, shorts, spotlight, or anywhere you want. ‘Spread the word, swipe up, or click the link!’

Video marketing is one of the biggest keys to content marketing in the future. It might be a little overwhelming at first. But with enough practice and experimentation, you can use video marketing to connect with your audience in a more personalised and engaging way. So, pick the camera, start shooting and witness your page reach greater heights.

Learn more: 6 Instagram growth strategies to enhance your reach