Influencer marketing: Myths vs facts

Influencer marketing is over 10 years old, yet there's this question mark on this ‘new’ marketing structure. Influencer advertising doesn't accompany a handbook, brands are hazy on how it functions and why they should put their resources into it. Therefore, a bunch of myths have sprung up about its adequacy and reliability.

Influencers deliver value to brands in multiple ways, particularly to independent companies that can't bear the cost of expensive branding channels. Influencers not only develop your private company by building legitimate connections with customers but also set up space authority and drive sales. The entirety of this is understandable because influencers motivate trust and goodwill from shoppers, which mirrors their partnered brands.

(PlanetHoster)

Let's discuss some of major the myths associated with influencer marketing and the truth behind them:

Myth 1: Influencer advertising is just a trend

No it’s not just that. The truth of the matter is that influencer marketing is turning out to be more trustworthy as time passes by. From Coca-Cola's Santa Claus to the Kardashian sisters, influencers have made huge amounts of progress.

We expect 2021 to be a defining moment for influencer promotions, with the businesses getting more leads and acknowledgement. Everything is in support of influencer promotion, as 74% of individuals are effectively staying away from conventional advertising channels.

Customers are searching for genuine brand encounters. They discover influencers, in any event, multifolds more relatable than unremarkable brands.

Influencer marketing is more than just a trend, it is about finding a permanent place in the market.

Myth 2: Influencer marketing is expensive

Nothing could be a better myth than this. With So many brands entering influencer marketing, the stakes are rising. Yet at the same time, influencer marketing gives incredible incentive for money, if you approach it insightfully.

There are superstar influencers, such as Virat Kohli, who charge up to 1.3crore to make one sponsored post. If you select such influencers, you could blow your yearly marketing budget on one campaign. A few brands even have locally available employees to go about as brand advocates.

What makes a difference is how much worth an influencer can give and how much they can dedicate to your brand. By these boundaries, influencers with less joint efforts and more loyal and engaged followers will be better partners.

That is the reason that micro-influencers are the smartest option for private companies. In addition to the fact that they are reasonable, they deliver better ROI.

Myth 3: Influencer marketing has a restricted scope

The facts confirm that a few specialties – fashion, travel, and beauty– grab eyeballs more energetically.

For example take Cred, an app that allows credit card payments for which you get awards in return. Cred has been in the spotlight for its unique and entertaining ads. Recently an ad that featured Rahul Dravid went viral. No doubt it was getting so much popularity for its creativity but one thing to be noticed is that when the ad was first released it was not through Cred's own social media account, but, it was seen that Virat Kohli posted it first which grabbed so many eyeballs. Key points-

~Cred used Virat Kohli’s popularity to amplify the ad

~And they made it seem so natural like he did not get paid for posting it. (and Virat Kohli rarely posts anything on a match day!)

The takeaway? Your influencer advertising achievement is just restricted by your creative mind. Any brand from any industry can do it if they can concoct imaginative promoting ideas.

Influencer advertising has collected a great deal of awful press over the most recent couple of years. From hyper-genuine substance to reality stars underwriting befuddled brands, it has had an unpleasant run. Yet, that is run of the mill for any industry in its early stages.

The correct approach, technique, and attitude can help you expertize this domain!