Top 6 branding campaigns that made a mark for International Men ' s day

International Men ' s day is celebrated every year to celebrate the essence of manhood and challenge the stereotypes attached to it. Being a man in a society is most often subjected to a lot of stereotypes and conventions that they ' re supposed to adhere to. This event is celebrated every year on the 19th of November. This day is marked to celebrate the achievements, contributions, values and also their struggles, and the difference and impact they're making towards their country, society, family, and as an individual in general. It is about bringing a new perspective to their life and understanding how it can bring a difference in their lives and others around them. These marketing campaigns have successfully led the talk when it comes to men and their issues and challenges and their understanding of their perspective. These campaigns have come pretty close to hitting the ground with interesting theories, and powerful messaging that propelled thought and drove the narrative ahead for Men and taking pivotal steps towards their overall well-being and empowerment and celebrating them for who they ' re 

Some clutter-breaking campaigns that stood out for International Men ' s Day

• Movember campaign: This campaign was aimed at bringing the issues relevant to men ' s health and wellness to the daylight. The campaign didn ' t do really well initially when it was launched in the year 2004, but over the years, it garnered its due share of popularity. Movember is an annual event that draws needful attention towards men's chronic issues such as Prostate cancer, men ' s suicide, testicular cancer, etc by growing a mo or mustache. This movement became symbolic of men ' s health and celebrated the brigade of men who are brave, selfless, conscious, and dedicated. This campaign was supported by both men and women. 

• Be MARD: A one-of-its-kind campaign to raise awareness about rape and discrimination and take a stand against it. This campaign aimed at raising awareness around rape and assault and promoting men to protest against these. Actor Farhan Akhtar joined hands with Bling and JWT Digital to spearhead an initiative that would compel men to pause, think and reflect upon the severity of such issues. To think and reconsider the value system that men uphold and the reality of the same that enable them to present themselves as a MAN who is conventionally accepted in society. The actor also took to his Instagram account and flaunted his mustache as a symbol of real manhood. There is a heartfelt background story attached to it. One of the employees of Akhtar ' s production was raped and killed in her own apartment. This incident shook Akhtar to the core and he spearheaded this campaign, which was later joined and supported by his industry peers and B-town friends. 

• The Man Company(GentleMeninyou): AyushMaan Khurana delivered a heartfelt poem as a brand ambassador of TheManCompany on the occasion of International Men ' s day. The poem was based on Gender stereotyping and making men embrace the gentility within them as the real sign of masculinity. This campaign easily managed to garner more than 6 million views on Instagram and received a shout-out from many influencers and Bollywood actors alike. TheManCompany has been active in bringing out the real issues that men go through and driving a real change by making people realize the value of real masculinity

• Celio (MenMeanMore) campaign: An influencer Marketing campaign launched by this clothing brand, a campaign focused upon reflecting the other side of being a man. This campaign aimed to know the men around you deeply. Such as what drives them, what are their hobbies, the qualities of life that they focus on, and just about knowing them deeply. This was quite a heartwarming campaign and easily reached out to more than 16 million people. 

• Indian Terrain (The Day Men forgot): This campaign aimed at initiating something totally out of the box. This campaign tried to know how many men actually remembered this day which is dedicated to them and their issues are talked about and celebrated across the globe. The brand led creating an organic buzz by engaging with its customers through social media while encouraging them to share their proud moments. For this campaign, the brand roped in fashion influencers and promoted the same through a series of engaging, riveting, and fun activities. For this, Indian Terrain chose the primary target audience to generate authentic results and observations. 

• Gillette (Man Enough): Gillette as a brand has always been dedicated to addressing the issues that impact and influence men and their behavior at large. In another attempt, Gillette came up with a campaign, Man Enough to celebrate their vulnerability and fears and show that it ' s okay to be vulnerable and in tune with your emotions, rather than run away from them. The brand stressed the importance of men acting and accepting their feelings and fears, and this in no way makes them less of a man. The brand emphasized challenging the status quo and being the man that they want to be, not what societal pressure approves of. The brand launched an ad film and also roped in several influencers to drive the narrative. This proved to be a highly successful campaign, garnering great reach and response across platforms. 

These were some of our handpicked campaigns of all time to leverage the occasion of International Men's Day. This is one such occasion where moment marketing with sharp messaging and impactful creativity at play can do wonders, and you as a brand can most certainly lead a purpose-driven campaign with meaningful change and inspiring conversations. To create one such campaign for your brand, reach out to ViralPitch and let your brand drive change, meaning, and purpose on the occasion of International Men ' s Day.