Role of analytics in social media growth

Social media provides a wide pool of opportunities for everyone to grow and most importantly for influencers. Every one today is trying to expand their audience base on different platforms, especially instagram. Instagram has become a hub of influencers and brand collaborations. Yet, there are thousands of influencers doing the exact same thing but not necessarily getting the same result.  

And these days it's not just about the type of content you upload but it's also about the process that follows after. Yes it's true! After uploading the content, tracking its response is the most important part. 

What is the reach?

How many times was it shared?

How many people are viewed?

What are comments like, are they positive or negative?....

Only after gathering all the  answers to all the above questions can you make sure to add some alterations and receive a better response next time. 

This is the part that is helping many influences to stand out and  to help them grow exponentially in a short period. Understanding what drives more user acceptance is the key!

And this is where Social Media Analytics comes into play. 

Now what is this term exactly is, you might be wondering...to answer your question first let's discuss this new term.

What is Social Media Analytics?

It is a tool programmed especially to gather the data regarding how your content is received by the audience. It works more or less the same as web search tools - information about keywords is retained through search inquiries or web 'crawlers' that range channels. Parts of text are stacked into a data set, arranged and dissected to understand experiences and reactions of the crowd. 

It includes the idea of social tuning in, which means, listening to what people have to say and observing social channels for inputs and feedback. With the help of such tools you can collect a wide range of data about your online media accounts.

You can't monitor everything, so you need to choose what information matters most to you. A few things are self-evident while others are not entirely obvious. The sort of information you need depends upon your goals. 

Why is Social Media Analytics so important?

It can help influencers to understand:

• The best time to post

• Relevance of your post to the type of audience base you have

• Spot patterns related to your brands associations 

• What is being said and how it is being taken by your followers

• Understand their notion towards the products and services you collaborate with

• Measure their reaction on online media and different platforms

• What type of content gets the most positive responses

With the help of this information you can understand the loopholes and identify the patterns which may help you grow. For example, you uploaded a paid instagram story for a brand about how using this fairness cream has helped you to get a lighter skin shade and many of your followers were offended as it propagated racial stereotypes. It is clear that the audience didn't like your association with such brands and it might be the reason why you haven't seen any growth in your social media accounts in a few months. If you were actively analysing your social media account’s  footprints online you might have taken action much sooner and the whole story would have been different. It's pretty evident that social media analytics is important for a account’s growth.

(Adweek)

We are sure you now understand the importance of social media analytics. There are plenty of tools available online which can help you to analyse and grow your social accounts and help you identify the patterns. Make sure you are using the right tools.

Start spending more time on analytics, understand the gaps early and  start filling them before they come back and cause greater harm. If you look at it, social media analytics works as just a divergence of a famous idiom- “Precaution is Better than Cure.”