Social media: The base for trendsetters
As soon as you hear the word ‘influencer,’ what is the first thing that comes to your mind? Brands, outfit ideas, ads, beauty tutorials, deals, memes, funny videos or impactful and thought-provoking dialogues. Some other things that come to mind when we think deeply could be creativity, reliability, familiarity, and relatability.
Influencers are normal people just like you and me, with not-so-normal creativity. The reason why they have been able to harness the power to influence is because of their consistent engagement with their hard-earned and loyal followers base. There was a time when people would look up to professional critics or television ads to make certain decisions in life. But today, they turn to social media influencers to decide what to buy, what to eat, which restaurants to explore, how to dress up or what products to use.
Social media has enabled people to build up their brand taking help of engaging and thought-provoking content. If you ask any millennial whether they are working on to build their social media profiles, their answer would likely be affirmative.
Gone are the days when only celebrities used to influence the choices of society. These new-age, modern influencers have become leaders of their niches as their content is thoughtful, personal, relatable and most importantly authentic. The cutting-edge new world of influencer marketing has opened up new opportunities for these creative minds to make an impact on their loyal followers and drive engagement.
Do you remember the last time you bought something because you saw it in a newspaper ad or on a billboard? An analysis on consumer behaviour found that over 49% of consumers depend upon influencer’s recommendations for purchase-related decisions. The advertising world has witnessed a massive shift from traditional marketing methods to more digitally advanced promotional strategies. It has come a long way from just being a static mode of product promotion to becoming a revolutionary marketing tool that has the potential to transform mindsets.
Since the previous decade, we have seen businesses grow virtually especially in the E-commerce sphere with the help of influencers. As more and more brands realized the importance of influencer marketing in recent times, connecting with big influencers and bringing them onboard is a priority in their to-do lists.
Today, brands are harnessing the power of social media and the networking of social media influencers to connect directly with their targeted audience, promote new products and get more media attention and exposure.
Any discourse about the role or impact of social media in creating brand awareness is incomplete without the mention of ‘influencers’ as they have transformed the dynamics of modern marketing.
So, if you are wondering why people are glued to their phones all the time, they are probably watching someone’s daily routine through their vlogs or some random guy eating two days’ worth of food in one go. Either way, influencers have a huge role to play in leveraging the power of social media to become trendsetters who are not going to stop anytime soon until every human on the planet has subscribed to their channel and pressed the bell icon.
Recent Post
.pdf)
.png)
.png)
.png)
.png)
.pdf)
.png)
.pdf)
.png)
.png)
.png)
.jpg)
 (1).png)
.png)
_by_Ed_Sheeran.png)
.jpg)
.png)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Instagram Posts
