SOCIAL MEDIA TRENDS 2021

SOCIAL MEDIA TRENDS 2021

Social media has been impacting our lifestyle and related decisions for years. However, 2020 has been a complete roller coaster which officially welcomed the era of digital marketing. As the audience is becoming highly active over social media platforms – Facebook, YouTube, Instagram and others, brands have now acknowledged the change. Brands or businesses which weren’t on these platforms earlier, have not only built a strong online presence but also outsourced people to work for the same. Digital marketing services are now necessary for the virtual market. Hence, social media marketing and content strategies must be focused upon for which, all the trends must be tracked.
Here are 5 Social Media Trends every marketer must follow in 2021:

Real and Personalized Content
2020 has highly focused on influencers collaboration with brands which has left a huge impact on social media users. As these platforms have become the very first step for any business type, users have now become selective on their preferences. To stand out of the crowd, brands and influencers must strategize their content in such a way that users find it relevant and real to imagine. While influencers must create content that could be effortlessly implemented by their users, brands must work on reality-based ads. Back in 2015, Coca Cola replaced its brand logo with consumer names and asked people to share their photos using the campaign’s hashtag.

Welfare of the Society
With the rising social issues, especially young users are now keen to invest in products that could directly or indirectly bring welfare to society. With this trend slowly taking over their brains, it’s surely here to stay. Understanding the audience, there are brands starting a whole different chain w.r.t sustainability. While clothing brands like H&M have started providing discount coupons on providing used clothes for recycling, MCaffeine is now a PETA certified vegan beauty brand. Furthermore, Gaurav Wasan, a food influencer and a YouTuber have helped street food vendors like Baba Ka Dhaba by raising awareness in his content.

Memes related Content
Memes have become a mode of communicating any latest issue that has or could break the internet. To lighten the tone of an issue – serious or casual, memes have been adopted as the strategy to speak for an issue without making any statement. Apart from communicating, memes could bring a huge reach to a post without considering the average reach of the respective page. In 2021, one must use memes yet be aware of being one.

Short-Videos
As TikTok helped users across the globe to create an identity, Instagram Reels are now in the game as well. As a strategy to boost more users, marketers must focus on creating them as well. These videos not only set trends on such platforms but also leave a long-lasting impact on the viewers. In 2021, Reels and other short videos must be highly adopted on platforms like Instagram and TikTok for they could go viral easily and rule over the media. Brands like MAC Cosmetic shave already jumped on the TikTok trend to make their brands more accessible. As much as luxurious brands Sephora and Louis Vuitton are targeting Instagram-based-influencers to market their products.

The most common yet powerful difference in 2020 has made is to bring new businesses online. With automated applications like WhatsApp, Instagram and other platforms have helped users to build global social commerce leading to time and cost-effectiveness.

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