Steps for a successful Giveaway campaign

Steps for a successful Giveaway campaign

Giveaways are the best way to increase your brand presence on Instagram. Also, it helps your posts to get in front of people and showcase both your products and your account. For Influencers, giveaways and contests are a great value addition to increase their engagement on social media platforms like Twitter, Snapchat, Instagram and YouTube. There is always a right way and a wrong way to go about it. If the campaign is done right, Instagram giveaways can be effective, and provide lasting, tangible benefits. But if done wrong, they can potentially hurt your business.

Here are some crucial aspects that every brand should keep in mind, to have a successful campaign:

Identify your giveaway goals

Giveaways and contests are the best ways in which influencer and a brand can achieve their goals like boosting their social media community, driving traffic to the websites and landing pages or simply informing the audience about the various products and services. Some of the best yet common goals for giveaways and contest are:

Social media Goals

If Brands are looking to increase their activities on social media channels like Twitter, Facebook, Instagram, Snapchat, and YouTube, they can drive follower growth by using suitable influencers to spread the word about their giveaway and giving audiences reasons to like, follow, subscribe, tag and comment.

Product Launch Goals

Brands use giveaways and contests to promote certain products and launch a new product. Usually, brands offer newly launched products as a giveaway contest as it helps to create awareness about the new product.

Finding the Right Influencer

It is very important to find the right influencer for a successful giveaway and contest campaign. Before choosing the right influencer, the brand should identify influencers who can persuade their audience to take action using their content strategy be it likes or comments on Instagram or YouTube. An ideal influencer should be able to create an active discussion forum with their audience. Influencers are a powerful way to reach specific demographics and audiences with common interests and needs. The brand should choose an influencer who draws a demographic that can provide a serious boost in campaign efforts and if the brand chooses an influencer that isn’t a good match for demographics can leave a giveaway with a very poor response.

Understand the Rules Behind Social Media Giveaways

Brands should be clear and organised while laying down the rules and regulations of the campaign with the influencers. Rules and regulations of all the states are different so influencer and the brand must be aware of the difference between sweepstakes and contests. Ideally, a sweepstake is a form of gambling in which the contribution from the audience is minimal and winners are picked up at random. Audience response is very important for a contest to be successful.

Structure of the Campaign

Once all the rules and regulations of the giveaway campaign are laid down by the brand, the brand must narrow down on the prize and strategies of the campaign. The action plan must include the steps to be followed by the audience like tagging, liking, following or engaging with content on social media and sharing or creating some kind of eligible and original content. Brands should make sure that influencers communicate the terms and conditions of the giveaway campaign well in advance. Duration of the campaign, type of the social media profile, prize, mandatory actions, age and location specifications. If there are some other important aspects that brands have to keep in mind while drafting out the terms and conditions, the brand and influencer must do so.

Promoting and scheduling the campaign

Once the structure of the campaign is decided like what will be the prize, entry-criteria, potential partners, hashtag, time-limit, and goal, bands are finally ready to launch and promote their post. Remember, Instagram users favour posts during a certain time in the day, so brands should plan wisely. Writing a blog post about the details of the giveaway on the Facebook page or any other social media channel helps to attract more attention. Brands should consider where else they can promote the giveaway for optimal results.

Categories

Recent Post