Top 8 brand marketing campaigns that celebrated the true essence of Holi
When you are an everyday Instagram user, festivals like Holi seem just like any other festival with the exception that your entire feed is filled with hues of pink, green and yellow. But when you are a brand that wants to position itself as a leader in their niche, festivals like Holi are opportunities to make an indelible impression on the minds of your followers with the help of creative and thought-provoking content.
Especially for the Indian audience, Holi represents a day filled with love, togetherness and obviously, colours. At such a time, the buying intent of people is also at an all time high. And rightly so. Who doesn’t want to look and feel their absolute best on occasions when people get together with their loved ones, shed their inhibitions and celebrate the festival in high spirits? So this event of pure joy and celebration presents itself as an amazing opportunity for brands to connect with their audience and showcase their creative strategies to improve visibility and reach of their campaigns.
It is that time of the year when brands and marketers gear up to pull their creative guns out and devise imaginative posts and deep messages to outdo their competition. With Holi 2022 just around the corner, let’s take a look at the top 8 Holi-related brand marketing campaigns of the past that made people stop, stare and think.
Learn more: How to execute your first brand collaboration with influencers on Instagram?
Best brand campaigns on Holi
Burger King - #ColorIsForHoliNotFood
The festival of colours is incomplete without a celebration of food. In its digital campaign, Burger King launched a video with the messaging #ColorIsForHoliNotFood to emphasise the need of putting the Holi colours to good use. They further reiterated their own commitment to provide the most authentic taste of food to their guests.
Surf Excel - #RangAchheHain
Always going a step ahead to show their values, Surf Excel’s #RangAchheHain Holi campaign takes forward their previous messaging ‘Daag Acche Hain’. The video was another heart-warming and effective treat for the viewers that focused on bridging emotional distances and bringing people closer with colours.
Facebook - ‘More Together’
In Facebook’s lively digital campaign ‘More Together’, the platform celebrates the power of connections through a well-thought out video. The video showcased the platform’s capabilities and further encouraged people to harness the power of these same connections to connect on a deeper level and embrace the joyful colours of Holi.
FBB - #BuraNaKhelo
Although Holi is a festival of joy and colours, there are some people who indulge in shameful harassment. In order to tackle this, FBB came up with a Holi campaign #BuraNaKhelo, spearheaded by famous Bollywood actress Mithila Palkar, to convey the message of how one should stand against harassment during Holi.
Max Fashion - #MaxHoliApnoWali
To celebrate the true essence of Holi and the spirit of togetherness, Max Fashion launched a digital campaign that revolved around sibling love and gifting. Their campaign hashtag #MaxHoliApnoWali showed how the Holi which is celebrated with our loved ones is the most colourful Holi.
Livpure - #BinaPaaniHoliManaani
Livpure’s thought-provoking campaign aimed to spread awareness around the cause of water conservation. The brand, through its campaign #BinaPaaniHoliManaani , urged the viewers to celebrate the festival without using colours and water. The campaign not only sent a strong message through its vividly-portrayed film but also positioned the brand as someone who cares for something that is bigger than all of us.
Bajaj Allianz Life - #BuraNaMano
In an endearing video released by Bajaj Allianz Life with the messaging #BuraNaMano , the brand subtly showcases the myriad things that make us different from each other but unite us at the same time. Contrasting views are the result of multiple identities, different cultures and perspectives but that’s the beauty of the campaign. It shows us the power of coexistence and importance of being a diverse, yet collective unit.
Pepsi - ‘Distance Wali Holi’
The pandemic brought unprecedented changes in our lives including the social distancing mandate which physically restricted people to celebrate festivals like Holi with their loved ones. Among the many holi posts by brands, Pepsi also jumped on the bandwagon to propagate the message of celebrating the festival but from a distance. To spread the same awareness, Pepsi looped in the Bollywood star, Salman Khan, who urged the audience to celebrate ‘Distance Wali Holi’ through their holi campaign.