Top Hijabi Influencers in Indonesia
Top 10 Hijabi Influencers in Indonesia
Modest fashion in Indonesia has become more than just a clothing choice, it’s a statement. With one of the world’s largest Muslim populations, Indonesia has turned modest wear into a growing space for creativity and self-expression. Scroll through social media and you’ll see hijabi Indonesian influencers leading the charge, not just following trends but creating their own. From comfy streetwear to elegant looks for special occasions, these women are redefining what modest fashion means.
As the world’s most populous Muslim-majority country, it wasn’t surprising that Indonesia became one of the top three modest fashion markets. In 2024 alone, Indonesians spent over $20 billion on modest clothing. But beyond the numbers, this movement was driven by people, especially digital creators who used platforms like Instagram, TikTok, and YouTube to share their fashion journeys.
These famous hijabi influencers in Indonesia did more than just post #OOTDs. They showed that modesty and style could go hand in hand. Through tutorials, outfit ideas, and personal stories, they turned social media into a space where others felt seen, included, and inspired. Their content spoke to young women who wanted to stay connected to their faith while exploring fashion that felt modern and true to themselves.
As a result, popular hijabi influencers in Indonesia became the faces of a new kind of influence, one built on authenticity, community, and confidence.
Moreover, these influencers make strong connections with the best influencer marketing platforms to get good brand collaborations to maximize their earnings.
Why Hijabi Creators Are Winning Hearts
What makes hijabi Indonesian influencers truly special isn’t just their outfits or styling skills, it’s the way they connect with people on a personal level. In a digital world often filled with short-lived trends and polished perfection, these creators brought something refreshingly real. They shared their faith journeys, talked about the challenges and joys of wearing the hijab, and created spaces where women felt seen, supported, and celebrated.
Their content was often rooted in community and purpose. Many shared faith-based reflections, gave practical hijab tutorials, and spoke about topics like self-confidence, entrepreneurship, and mental health. This blend of style and meaning built strong trust and loyalty among followers, who saw these influencers as friends, mentors, and sources of inspiration.
Popular hijabi influencers in Indonesia also brought together people across generations and cultures, creating a safe space for all. Their openness invited meaningful dialogue, built understanding, and encouraged respect, making them powerful ambassadors for both modest fashion and Indonesian culture. This blog explored the voices of inspiring hijabi influencers who combined faith, fashion, and authenticity to shape today’s modest style scene in Indonesia. Let’s explore who are the famous hijabi influencers in Indonesia.
List of Hijabi Influencers in Indonesia
If you are someone who's looking to refresh your feed, here are 10 hijabi Indonesian influencers who brought a mix of style, stories, and substance that inspired millions. Each one offered something special, whether it was bold fashion, honest advice, or creative ideas.
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Dwi Handayani Syah Putri (@dwihandaanda)
Dwi continues to inspire women with her effortless blend of modest fashion and meaningful content. She combined modest fashion with everyday life, sharing a feed full of stylish OOTDs, hijab tutorials, and personal moments. Beyond her content, she’s also the founder of Hanum Scarves and Kaymara, a popular Muslim scarf brand. Her audience connected with her warm personality and honest reflections on balancing faith, fashion, and business, making her a trusted voice in the growing modest fashion scene.
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Hamidah Rachmayanti (@hamidahrachmayanti)
Hamidah, who beautifully blended modest fashion with everyday life. She began her journey as a TV presenter, and her graceful style and relatable personality quickly attracted a loyal audience. Her Instagram showcased a mix of fashion looks, beauty tips, and moments from her life. Followers appreciated her honesty and the way she balanced tradition, faith, and modern womanhood. Through her content, she inspired young women to express themselves with confidence, modesty, and authenticity.
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Khaerunnisa (@nisacookie)
Nisa Cookie, she brought a refreshing mix of modest fashion, homemaking, and family life to her content. Her posts often featured hijab styling, parenting tips, and practical ways to manage household routines. What made her stand out was her calm, caring presence and her honest reflections on balancing motherhood with personal growth. For many women, her page felt like a safe and supportive space, full of everyday inspiration and gentle encouragement.
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Gita Savitri Devi (@gitasav)
Gita is a thoughtful and outspoken hijabi influencer who first gained attention for her educational content while studying in Germany. Over time, her platform grew to include modest fashion, beauty, faith, and honest reflections on topics like mental health and feminism. Known for her calm and conversational tone, Gita created space for meaningful discussions while staying true to her values. Her content connected deeply with young women who were looking for authenticity, depth, and encouragement as they navigated identity, belief, and self-acceptance.
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Dhana Xaviera (@dhanaxaviera)
Dhana’s journey into modest fashion began when she chose to start wearing the hijab, a personal decision she shared openly with her followers. Her content beautifully blended beauty tutorials with thoughts on faith, self-growth, and personal discovery. What made Dhana stand out was her honesty and gentle approach to change. She showed styles, she shared her experiences as someone learning, growing, and staying true to herself. Her story brought comfort and inspiration to many, making her a relatable and trusted voice.
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Fathi Nurimaniah (@fathinrm)
Fathi NRM is known for her fresh take on modest fashion, inspiring her audience with practical OOTDs and creative hijab styling. Her content features everyday looks that balance comfort and elegance. Through her blog and Instagram, she shared styling tips, personal stories, and interactive Q&As that helped her followers feel like part of a warm, supportive community. Fathi’s gentle tone and passion for fashion made her a go-to hijabi influencer in Indonesia for women looking for style that felt both modern and modest.
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Irna Dewi (@itsirnadewi)
Irna, whose content connected strongly with teens and college students. Her tutorials were simple, quick, and perfect for busy mornings, making modest fashion feel easy and fun. From casual hijab styles to beginner-friendly makeup tips, she shared advice that helped young women feel confident without spending too much. Irna’s cheerful tone and friendly presence made her feel like an older sister, someone who understood daily routines and gave practical, honest advice. Her content is inspiring and relatable.
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Sari Endah Pratiwi (@saritiw)
Sari started as a blogger with a love for beauty and hijab styling, and over time, she became a well-respected hijabi influencer in Indonesia. She’s known for her creative yet practical fashion ideas, often blending modest style with modern trends. Her posts paired stylish outfits with thoughtful captions and helpful tips. What made her content stand out is the meaning behind each look, she showed what to wear, but explained why it mattered. Her calm and thoughtful voice made her favorite for those who wanted modest fashion to feel fresh, personal, and expressive.
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Linda Kayhz (@lindakayhz)
Linda is a vibrant hijabi influencer from Bogor whose love for color and creativity showed in every post. She brought cheerful energy to modest fashion by mixing bold patterns, bright colors, and personal touches. Her content blended fashion with daily life, creating a feed that felt both stylish and relatable. Linda’s bold approach to self-expression encouraged her followers to embrace their individuality, while her warm, positive vibe made her page joyful and inspiring.
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Natasha Farani (@natashafarani)
Natasha Farani is one of earliest hijab beauty vloggers, and she helped countless women learn and explore modest styling through her tutorials. Known for her calm and practical teaching style, she broke down complex hijab looks into simple routines that worked for everyday life. Her content blended beauty tips with thoughtful reflections, making her page useful. Over the years, Natasha’s steady presence made her a trusted voice in the hijab community.
Modest Fashion Leading a Style Shift
Indonesia’s modest fashion scene had started setting trends for the rest of the world. What was once seen as traditional or conservative clothing moved into the spotlight of modern style. Hijabi fashion lovers blended cultural heritage with high fashion, often mixing local fabrics like batik and songket with modern cuts and global trends.
Events like the Indonesia International Modest Fashion Festival (IN2MF) helped put hijabi Indonesian influencers and designers in the spotlight, showing that modest fashion could be creative, modern, and full of personality.
Famous hijabi influencers in Indonesia were at the center of this evolution. Their feeds feel like open wardrobes, full of color, layers, accessories, and confidence.
Through their content, they quietly challenged stereotypes, inspired confidence, and helped others see that modest fashion could be bold and joyful.
Concluding Remarks
To sum up, In today’s fast-moving digital world, influence is no longer just about numbers—it’s about connection. The rise of hijabi Indonesian influencers shows us how real impact comes from authenticity, not follower counts. These women carved out their own spaces online, spaces that feel honest, safe, and deeply relatable. Whether they were styling an outfit, sharing thoughts on faith, or talking about their daily routines, their content spoke to thousands who felt seen and understood.
They showed that standing out doesn’t always mean being loud, it can also mean staying true to your values. Every post, tutorial, and caption reflected the beauty of modesty when it was shared with intention and confidence.
At the end of the day, these famous hijabi influencers in Indonesia reminded everyone that fashion wasn’t just about what we wore, it was about how we carried ourselves, what we believed in. Through both style and sincerity, they created more than just content, they built communities rooted in trust, strength, and self-respect.