Top Micro Influencers in Indonesia

In the heart of Indonesia’s vibrant digital landscape, a new wave of influence quietly  started to shine not from celebrities, but from everyday creators known as micro-influencers. These popular micro influencers in Indonesia brought something different: honesty, relatability, and real connections. They didn’t just promote products, they shared their routines, opinions, and became trusted voices in their communities, in a way that felt more like advice from a friend than a paid post.

The list of micro influencers in Indonesia are - Adhea Mauna Fazriskia Fasa, Muhammad Irvan Ramadhan, Minyo Knipschidt, Agnes Oryza Kristel, Irna Dewi, Lestari Kusumah, Melina Qw, Dennis Kho and more.

As audiences moved away from polished, picture-perfect content, more people started looking for something genuine. That’s when micro Indonesian influencers, especially those with 10K to 100K followers, started to stand out. Whether they were talking about skincare that actually worked, styling a modest outfit, or showing their favorite street snacks, these creators began to redefine what it means to be influential by building personal and relatable connections with their followers.

This blog explores how the rise of micro creators in Indonesia, the top niches where their voices shine brightest, and why brands focus more on real engagement over on big following numbers. Here is a curated list of inspiring Indonesian influencers under 100K followers, the voices, styles, and stories helping shape Indonesia’s digital culture in 2025. 

Additionally, our best influencer marketing dashboard has curated this list of top micro influencers in indonesia 

The Rise of Micro Influencers in Indonesia

Indonesia’s digital world has been growing fast. And micro influencers were right at the center of it. As brands moved away from big-name celebrities, they turned to creators with smaller but more loyal audiences. Why? Because many famous micro-influencers in Indonesia offered  something celebrities often couldn't, such as trust, relatability, and real engagement.

Unlike mega influencers, popular micro influencers in Indonesia often had closer, more personal connections with their audience. Their content didn’t feel scripted; it felt like a friend casually sharing a tip that worked for them. Whether it was a skincare recommendation or a new local café, followers knew it came from a real place.

Brands began to see the value. These creators offered several key advantages like higher engagement rates, budget-friendly partnerships, and content that spoke directly to niche or local audiences. They didn't just promote products, they started conversations, built loyalty, and encouraged people to take action. 

The numbers spoke for themselves. By early 2025, Indonesia had around 103 million active Instagram users, based on Meta’s advertising tools. That was about 36.3% of the population and nearly 46% of Indonesians making Instagram one of the top social platforms in the country. Social media became part of daily life for more than 167 million Indonesians, who actively used platforms like Instagram, TikTok, and YouTube. With such a young and connected population. 

Even more impressive! 94% of Indonesian consumers said influencers shape their buying decisions. Whether it’s skincare tips, modest fashion hauls, or food recommendations, people looked to micro creators for guidance and inspiration. 

In a digital world that valued authenticity over hype, micro Indonesian influencers led the way. They’ve helped brands shift beyond metrics and build meaningful relationships with their audience.

Popular Niches Among Micro Influencers in Indonesia

Micro influencers in Indonesia have been thriving in many exciting areas, each reflecting the country’s rich diversity, daily life and creative spirit. Below is a closer look at some of the most popular niches where real voices are making a real difference:

1. Beauty & Skincare: 

This niche grew quickly as micro Indonesian influencers shared honest reviews, easy step-by-step tutorials, and recommendations for local products. They often highlight affordable and halal beauty options. Their content felt relatable and trustworthy, helping followers explore the growing world of skincare and makeup. 

2. Modest Fashion & Hijabi Content: 

Indonesian influencers were leading the way in modest fashion. They blended traditional styles with modern trends, giving fresh ideas to young Muslim women. Many, like Anisaa and Alfi Fahimiah, became style icons by showing that modesty and fashion could go hand in hand. Their hijab styling made modest fashion more accessible and inspiring than ever before. 

3. Food & Street Culture: 

From Jakarta’s busy street food stalls to homemade dishes, food-focused micro creators highlighted Indonesia’s rich culinary heritage. Their posts are full of mouthwatering photos, honest reviews, and tips for finding hidden food spots. These influencers played a major role in supporting local businesses and introducing followers to new flavors.

4. Mental Wellness & Lifestyle: 

A growing number of micro influencers used their platforms to talk about mental health, self-care routines, and daily life challenges. Their openness built supportive online communities where followers felt understood. This made them trusted voices for motivation and wellness tips.

5. Travel & Local Gems: 

Travel-loving micro influencers shared hidden destinations, local experiences, and useful travel tips. They gave their audience a fresh lens to discover local gems most tourists miss, showing off the country’s natural beauty and rich culture.

List of 15 Micro Influencers in Indonesia

Below are 15 famous micro Indonesian influencers under 10–100K followers representing different niches. 

1. Adhea Mauna Fazriskia Fasa (@adheamauna)

• Followers: 88.9K

• Engagement Rate: 1.95%

• Niche: Beauty and skincare

Adhea Mauna shares easy beauty tutorials, skincare tips, and product hauls that feel like you're learning from a friend. Her focus on affordable products and simple routines makes her relatable, and her honest reviews have earned trust among local beauty lovers.

2. Muhammad Irvan Ramadhan (@vhandvan05)

• Followers: 100K

• Engagement Rate: 2.61%

• Niche: Lifestyle, food, and travelling 

Irvan shares everyday moments, from street food reviews to casual travel vlogs. His posts blend humor, honesty, and personal picks—making his content feel like you’re exploring with a friend.

3. Minyo Knipschidt (@miny o33) 

• Number of followers: 49.6K

• Engagement rate: 0.20%

• Niche: Beauty & Skincare

Minyo is a beauty creator, and the founder of @indobeautygram. Her content features local brand reviews, natural looks, and supportive beauty tips. She keeps things light, honest, and accessible.

4. Agnes Oryza Kristel (@agnesoryza) 

• Number of followers: 42.3K

• Engagement rate: 2.42%

• Niche: Beauty & Skincare

Agnes is a beauty blogger and color analyst who shares detailed reviews and color-based makeup guidance. She shared detailed product reviews, color analysis, and skincare tips. Her tips feel like expert advice without the heavy jargon.

5. Irna Dewi (@itsirnadewi)

• Number of Followers: 77.2k

• Engagement Rate: 2%

• Niche: Modest fashion and hijab styling

Irna connects with her audience through everyday hijab styles and makeup tutorials, especially for school and college students. Her feed became a source of inspiration for modest fashion lovers. Her tone is warm and inclusive, mixing modest fashion with personal stories.

6. Lestari Kusumah (@iestrikusumah)

• Number of Followers: 58.7K

• Engagement Rate: 1.88%

• Niche: Mental health & lifestyle

Lestari’s feed is full of gentle reminders, self-healing advice, and boundary-setting tips. She shares simple affirmations and gentle reminders. She keeps her content calm and thoughtful, helping followers feel supported and seen.

7. Melina Qw (@melinaqiwi)

• Number of Followers: 52.8K 

• Engagement Rate: 8.46%

• Niche: Travel & hidden gems

Melina shared stunning travel photos, hidden gems, and experiences. Her captions feel personal, like she's recommending places she genuinely enjoyed. Her storytelling and eye for detail made her stand out in the travel space.

8. Dennis Kho (@dekodennis)

• Number of Followers: 55.7K

• Engagement Rate: 3.15%

• Niche: Food, and Travel & hidden gems

Dennis Kho explores everything from local food, coffee spots, and travel experiences. He shared everything from street food finds to cozy cafés, giving followers a taste of local flavors and hidden gems. His posts are chill and inviting perfect for anyone who enjoys exploring the everyday beauty of Indonesia.

9. Sabrina Maidah (@sabrinamaidaa)

• Number of Followers: 93.2K

• Engagement Rate: 2.34%

• Niche: Mental health & lifestyle

Sabrina, a psychologist, makes mental health topics simple and approachable. Her feed offers practical insights on relationships, healing, and self-growth without sounding too clinical. Her thoughtful content made her a trusted voice in the self-development and mental wellness space.

10. Giofella Adesta (@giofelladesta)

• Number of Followers: 17.3K

• Engagement Rate: 1.53%

• Niche: Mental health & lifestyle

Gio brings a calm, no-nonsense voice to topics like toxic relationships, self-worth, and emotional boundaries. Her calm, straightforward way of speaking, sometimes mixed with light humor, helped make serious topics easier to understand without losing their meaning.

11. BELLA (@bellasavrina)

• Number of followers: 53.3K

• Engagement rate: 0.58%

• Niche: Food & street culture

Bella's feed is a mix of home-cooked meals and street food finds. Her visuals are vibrant, and her reviews feel like tips from a foodie friend. She often highlights small eateries and local flavors. She often worked with local restaurants to support and promote small businesses.

12. Dhana Xaviera (@dhanaxaviera)

• Number of Followers: 38K

• Engagement Rate: 1.45%

• Niche: Modest fashion and hijab styling

Dhana Xaviera wasn’t always a hijab influencer. In the past, she shared photos without wearing a hijab. But after she started wearing one, she began posting beauty tips and showing different hijab styles to her followers. Her fresh content and personal journey made her more popular on social media.

13. Ricky Febriyan (@rickyfebriyan) 

• Number of Followers: 44.4K

• Engagement Rate: 2.8% 

• Niche: Travel & hidden gems

Ricky is known for his love of nature and local travel. He shares raw, beautiful moments from hikes, road trips, and quiet getaways with captions that feel like thoughtful journal entries. As a member of the AirAsia Traveller Squad, he inspired others to discover new places and enjoy the natural beauty both near and far.

14. Maria (@maria_sze) 

• Number of followers: 87.7K

• Engagement rate: 0.7%

• Niche: Beauty & Skincare

Maria is a makeup artist and hair stylist from Surabaya, Indonesia, and also a part of the Shopee Affiliates Program. Her content feels like a beauty workshop relaxed, detailed, and helpful.  Maria’s approachable style made her a trusted voice in the 

15. Vania Wijaya (@_vaniawijaya)

• Number of followers: 93.7K

• Engagement rate: 0.30%

• Niche: Food & street culture

Vania, a chef and food content creator, shares eye-catching recipes and bite-sized cooking tips. Her feed is colorful and inspiring, appealing to home cooks and food lovers alike. Vania also loved sharing food recommendations, making her a go-to source for anyone searching for their next great bite. 

Conclusion

In Indonesia, micro influencers have redefined what influence really means. It was no longer just about having the most followers anymore, it was about real trust, strong connections, and building a loyal community. These popular micro influencers in Indonesia shaped trends, started conversations, and built genuine relationships with their audiences. For many brands, partnering with well-known popular micro influencers in Indonesia became the secret to connecting with loyal, engaged communities. As the digital space kept evolving, these Indonesian influencers under 100K followers led the way by keeping their content real, personal, and impactful.

Also read an authentic list of top nano influencers in India curated by us.