Top 15 Micro Influencers in Singapore

In Singapore’s fast-paced digital world, famous micro influencers in Singapore are reshaping the way brands and consumers connect. In the past, celebrities and mega-influencers were the top choice for brand partnerships, but the rise of micro influencers in Singapore changed the game. These micro creators, usually with 10,000 to 100,000 followers. Their content felt personal and real, which helped them build strong, loyal communities around shared interests, whether it was fashion, food, wellness, or tech.

This shift was driven by changes in consumer behavior. From skincare reviews to fitness routines and food adventures, popular micro influencers in Singapore have become key drivers of trends and purchasing decisions. People started looking for real voices and honest recommendations instead of polished ads. With their growing impact, more brands began working with popular micro influencers in Singapore to connect with their audiences in a more genuine and meaningful way. These influencers were great at starting conversations, boosting engagement, and influencing buying decisions through their trusted opinions.

This blog explores how the rise of micro creators in Singapore,  the top niches shine, and real engagement over big following numbers. Here is the curated list of rising Singaporean micro influencers with under 100K followers, the voices, style helping shape Singapore’s digital culture. 

Moreover list of these top micro influencers in Singapore is curated by our best influencer marketing dashboard to help the audience.

The Rise of Micro Influencers in Singapore

The rise of micro Singapore influencers has created a major shift in how digital influence works. By January 2025, the country had 5.61 million internet users—about 95.8% of the population, showing just how connected the society had become. In just one year, Singapore added 129,000 new internet users, a 2.4% rise, while the internet adoption rate grew by 1.7%. This near-complete connectivity changed the way Singaporeans shopped, communicated, and consumed content.

 

Singapore’s digital economy was projected to reach an impressive US$30 billion by 2025, mainly driven by strong growth in e-commerce and a steady recovery in online travel. The country’s gross merchandise value (GMV) for the internet economy was forecasted to reach between US$27 and US$30 billion—nearly four times its size in 2015. 

 

Within this fast-growing digital space, micro influencers in Singapore became powerful voices. Their talent for creating relatable, niche content connected well with highly engaged audiences. More and more brands started working with these influencers, realizing that genuine recommendations had a stronger impact on buying decisions than traditional celebrity ads. As Singapore’s digital economy expanded, the influence of these creators grew too, shaping trends and bringing communities together in fresh, meaningful ways.

 

Popular Niches Among Micro Influencers In Singapore

Micro influencers in Singapore thrived in a fast-paced digital world where niche communities flourished and engagement mattered more than ever. Their authentic connections with followers helped shape content categories, each defined by unique trends and dedicated audiences.

Beauty and Skincare

Beauty and skincare stood out as one of the most active and engaging niches among micro influencers in Singapore. These creators often shared makeup tutorials, honest real opinion on products , and step-by-step skincare routines suited to local skin concerns and weather. Their friendly tone and clear feedback helped followers make smarter choices, making them trusted voices for both new and well-known beauty brands.

Modest Fashion

Modest fashion grew steadily as more micro influencers shared personal style ideas that honored cultural values while staying in tune with modern trends. These creators posted outfit inspiration, hijab tutorials, and seasonal lookbooks. Their relatable content featured inclusivity and helped bring modest fashion into the spotlight within Singapore’s mainstream digital scene.

Food and Street Culture

Food content played a key role in Singapore’s influencer space. Micro creators explored the local food scene, reviewed hawker centres, showcased new cafés, and shared home-cooked recipes. Their honest opinions and eye-catching visuals helped shape dining trends and supported local businesses by driving real-life visits and online buzz.

Travel and Lifestyle

Travel and lifestyle influencers gave followers a glimpse into unique experiences, both within Singapore and overseas. They highlighted hidden gems, shared curated travel plans, and offered lifestyle reflections that blended travel with fashion and food. Through personal stories and everyday moments, these creators made destinations feel more relatable and inspiring.

Wellness, Fitness & Mental Health: 

Wellness-focused influencers played a big role in opening up conversations about self-care, fitness, and mental health. Many shared their own experiences, daily routines, workout tips, and mindfulness practices that encourage healthier habits. Their genuine approach resonated with audiences, helping break stigmas and build supportive online communities centered around overall well-being.

Tech and Gadgets:

Technology became a fast-growing niche as micro influencers turned complex tech topics into relatable, easy-to-understand content. They shared unboxings, product comparisons, and simple how-to guides that helped everyday users make sense of new gadgets and tools. Their honest reviews played a key role in influencing purchase decisions, especially among younger, tech-savvy audiences.

Top 15 Micro Influencers in Singapore To Follow 

Below are 15 famous micro influencers of Singapore under 10–100K followers representing different niches. 

Michelle Sielman (@bubblymichelle)

Followers: 62.3K

Engagement Rate: 2.1%

Niche: Beauty, Skincare, Travel

Michelle split her time between Singapore and Sri Lanka, curating a vibrant feed that felt like a resort escape. She shared honest reviews and swatches of the latest beauty launches, helping her audience make smart beauty choices. Her bright travel content inspired a sense of wanderlust and self-care.

 

Natalie (@nattylifts)

Followers: 27.5K

Engagement Rate: 3.6%

Niche: Fitness, Travel, Active Lifestyle

Natalie motivated her audience through fitness routines, travel adventures, and stylish gym outfits. Her content blended workout inspiration with lifestyle tips, making it a great mix of movement and fashion for active followers.

 

Preston Sin (@pressonpreston)

Followers: 32.5K

Engagement Rate: 2.9%

Niche: Fitness, Men’s Health, Motivation

Preston focused on personal training for men, posting workout tips, motivational quotes, and practical health advice. His feed became a go-to for anyone looking to improve both body and mindset.

 

Fauzi Azzhar (@fauziazzhar)

Followers: 36.1K

Engagement Rate: 3.2%

Niche: Comedy, Mental Health, Lifestyle

Fauzi brought humor and honesty to his content, sharing his personal journey with mental health and recovery. He tackled tough topics like online bullying and toxic relationships, all while staying true to his comedic voice.

 

Cheryl & Heman (@cherylxheman)

Followers: 77.1K

Engagement Rate: 2.0%

Niche: Travel, Couple Lifestyle, Luxury

Cheryl and Heman traveled the world together, sharing luxurious getaways, fine dining experiences, and romantic adventures. Their content captured #CoupleGoals and celebrated culture, connection, and love.

 

Meg Jerrard (@megjerrard)

Followers: 37.9K

Engagement Rate: 2.7%

Niche: Solo Female Travel, Women Empowerment, Mental Health

Meg was a solo female traveler and mother who led women-only tours and posted about mental health, remote work, and empowerment. Her content encouraged women to explore the world while growing stronger and more independent.

 

Hannah Cheng (@chefhanbao)

Followers: 37.2K

Engagement Rate: 2.4%

Niche: Food, Lifestyle, Dining

Hannah combined her love for food and lifestyle, offering a glimpse into Singapore’s vibrant dining scene. From fine dining to creative food experiments, her feed was a visual treat for anyone who loved food.

 

The Ranting Panda (@therantingpanda)

Followers: 57.2K

Engagement Rate: 2.3%

Niche: Food Reviews, Restaurants, Lifestyle

Run by Ranter, Rantee, and Ranbee, this account reviewed everything from humble hawker stalls to Michelin-starred restaurants. Their posts were recognized for being honest, detailed, and helpful to foodies.

 

Annabel Lee (@followthatway)

Followers: 79.6K

Engagement Rate: 1.8%

Niche: Nail Art, DIY Beauty, Tutorials

Annabel filled her feed with intricate nail art and easy-to-follow tutorials. She always listed her tools and products, making it simple for followers to try her creative nail looks at home.

 

Derrick Tan (@sgfoodonfoot)

Followers: 79K

Engagement Rate: 3%

Niche: Food, Local Eats, Reviews

Derrick explored Singapore’s hidden food spots, especially those near MRT stations. His honest reviews made it easy for locals to find tasty and convenient places to eat.

 

Ron Ng (@adventuresofron)

Followers: 13.6K

Engagement Rate: 4.2%

Niche: Travel, Tech, Fitness, GoPro Education

Ron shared his love for travel, fitness, and tech, drawing from over nine years of experience with GoPro. His posts were adventurous and packed with educational content.

 

Chubby Ninja (@victoriacheng)

Followers: 59.3K

Engagement Rate: 2.5%

Niche: Gaming, Tech, Food, Hosting

Victoria brought her experience as a journalist and host into her content, covering gaming, tech, and food. As the founder of @supnerd.tv and a TED speaker, she created engaging, smart, and fun content.

 

Dalillah Ismail (@dalillahismail)

Followers: 35.8K

Engagement Rate: 2.8%

Niche: Muslim Fashion, Beauty, Modest Lifestyle

Dalillah shared stylish modest fashion, beauty tips, and lifestyle content that reflected her Muslim identity. Her posts blended faith and fashion in a modern, elegant way.

 

Grace Lim (@gracelsyy)

Followers: 67K

Engagement Rate: 2.6%

Niche: Fashion, ADHD Mental Health, Styling

Grace posted fashion-forward content while raising awareness about ADHD and mental health. As a stylist, she shared diverse outfit ideas and encouraged open conversations around neurodiversity.

 

Cinddie (@cinddie)

Followers: 13.8K

Engagement Rate: 4.5%

Niche: Beauty, Skincare, Pastel Aesthetics

Cinddie’s dreamy pastel-themed content was filled with skincare and beauty reviews, tutorials, and playful looks inspired by fantasy. Her feed was perfect for fans of whimsical and colorful aesthetics.

 

Conclusion

In Singapore’s fast-growing influencer scene, popular micro influencers in Singapore have proven that true influence isn’t measured only by follower count. These micro influencers shared real, relatable content that truly connected with their followers and led to meaningful engagement. For brands seeking real engagement, relatable experience, and deeper impact, famous micro influencers in Singapore were the most effective partners. As Singapore’s digital economy evolved, the power and reach of these creators became even more important in shaping trends and guiding consumer choices.