Top Social Media Influencers in Punjab

Punjab, the land of vibrant culture and boundless energy, has emerged as a powerhouse in India's digital landscape. The state has produced some of the most engaging and authentic social media influencers who have captured millions of hearts across the globe. For businesses looking to expand their reach and connect with diverse audiences, partnering with these influential personalities through the best influencer marketing platform in India can be a game-changer. This comprehensive guide explores the list of social media influencers in Punjab who are redefining brand promotion and creating unprecedented engagement across various platforms.

Why Punjab's Influencers Stand Out in Social Media Marketing?

Before we dive into our curated list, it's essential to understand why Punjabi influencers on Instagram have become such valuable assets for brands. These creators bring authenticity, regional connect, and massive engagement rates that traditional advertising simply cannot match. Whether you're a small business testing the waters or a large corporation planning a nationwide campaign, social media influencer marketing through Punjab's finest talents offers unmatched ROI and brand visibility.

1. Jassie Gill

• Instagram Handle: jassie.gill
• Instagram Followers: 8.8M
• Instagram Avg Likes: 36K
• Instagram Engagement Rate: 0.41%

Jassie Gill has carved a remarkable niche for himself as both a singer and actor, making him one of the most sought-after social media creators in Punjab. With millions of followers hanging onto his every post, Jassie brings a perfect blend of entertainment and relatability to brand collaborations. His content resonates deeply with young audiences, particularly in the 18-35 age bracket, making him ideal for lifestyle, fashion, and tech brands. What sets Jassie apart as a top social media influencer for brand promotion is his genuine connection with followers – his posts feel like conversations with friends rather than advertisements. His success in Punjabi cinema and music has given him pan-India recognition, allowing brands to tap into both regional and national markets simultaneously. When working with agencies for influencer partnerships, Jassie's versatility across entertainment genres makes him a reliable choice for campaigns requiring mass appeal.

2. Nimrat Khaira

• Instagram Handle: nimratkhairaofficial
• Instagram Followers: 8.9M
• Instagram Avg Likes: 186K
• Instagram Engagement Rate: 2.11%

Nimrat Khaira represents the powerful voice of modern Punjabi women in the digital space. As a celebrated singer and actress, she's become one of the most influential famous influencers on social media, particularly among female audiences. Nimrat's Instagram is a beautiful tapestry of traditional Punjabi aesthetics mixed with contemporary fashion sensibilities. Her ability to promote products while maintaining her authentic voice makes her collaborations feel organic rather than forced. Beauty brands, fashion labels, and lifestyle products find tremendous success through her promotions because her audience trusts her recommendations implicitly. What makes Nimrat exceptionally valuable for the best influencer marketing agency in India is her engagement rate – her followers don't just scroll past her content; they interact, comment, and most importantly, take action. Her journey from a small-town girl to a celebrated artist resonates with millions, making her brand stories powerful and memorable.

3. Ammy Virk

• Instagram Handle: ammyvirk
• Instagram Followers: 7.6M
• Instagram Avg Likes: 105K
• Instagram Engagement Rate: 1.38%

Ammy Virk's journey from a singer to a versatile actor has been nothing short of inspirational, and his social media presence mirrors this evolution beautifully. As a social media creator, Ammy strikes the perfect balance between entertaining content and meaningful messaging. His down-to-earth personality shines through every post, making followers feel connected to his journey. Brands working with Ammy benefit from his clean image and family-friendly content, which appeals across age groups. Whether it's promoting sports brands, automobiles, or entertainment platforms, Ammy's endorsements carry weight because his audience views him as someone who genuinely uses and believes in the products he promotes. His collaborations with the best influencer marketing platform in India have consistently delivered impressive results because he takes time to understand brand values before creating content. This thoughtful approach to partnerships has made him a favorite among marketing teams looking for quality over quick promotions.

4. Amrit Maan

• Instagram Handle: amritmaan106
• Instagram Followers: 4.3M
• Instagram Avg Likes: 62K
• Instagram Engagement Rate: 1.42%

Amrit Maan brings raw energy and unfiltered authenticity to the influencer space, making him stand out among Punjabi influencers on Instagram. Known for his bold lyrics and fearless persona, Amrit has cultivated a fiercely loyal following that trusts his opinions and choices. His content strategy is refreshingly different – he doesn't just post polished promotional material; he shares real moments, behind-the-scenes glimpses, and honest opinions. This transparency has made him particularly effective for brands targeting young, urban audiences who value authenticity over perfection. Fashion brands, beverage companies, and entertainment platforms have found tremendous success partnering with Amrit because his endorsements feel like personal recommendations from a friend. When businesses approach the best influencer marketing agency in India looking for someone who can create buzz and generate conversations, Amrit Maan's name consistently comes up. His ability to turn product features into cultural moments is what sets him apart in the competitive world of social media influencer marketing.

5. Yuvraj Singh

• Instagram Handle: @yuvisofficial
• Instagram Followers: 20.9M
• Instagram Avg Likes: 82K
• Instagram Engagement Rate: 0.4%

Yuvraj Singh transcends the category of typical social media influencers – he's a national hero, a cancer survivor, and an inspiration to millions. His Instagram presence carries the weight of his cricketing achievements while showcasing his evolution as an entrepreneur and philanthropist. For brands, partnering with Yuvraj means associating with values like resilience, excellence, and determination. His follower base spans across demographics, from cricket enthusiasts to fitness buffs and young professionals seeking motivation. Sports brands, health and wellness companies, and lifestyle products find particular success through Yuvraj's promotions because his personal story adds depth to every collaboration. As a top social media influencer for brand promotion, Yuvraj offers something unique – credibility built through real-life achievements rather than just digital popularity. His involvement in cancer awareness and youth empowerment programs also makes him ideal for brands wanting to align with social causes. Marketing agencies leveraging Yuvraj's influence understand that they're not just getting reach; they're getting respect and trust that has been earned over decades.

6. Diljit Dosanjh

• Instagram Handle: @diljitdosanjh
• Instagram Followers: 26.3M
• Instagram Avg Likes: 2M
• Instagram Engagement Rate: 7.23%

When discussing famous influencers on social media, Diljit Dosanjh deserves a special mention as Punjab's global ambassador. His journey from regional artist to international celebrity has been meteoric, and his Instagram reflects this global appeal while staying rooted in Punjabi culture. Diljit's content is a masterclass in cultural pride mixed with universal themes that resonate across borders. For brands, this presents an extraordinary opportunity – the ability to reach both Punjab-centric audiences and cosmopolitan markets through one influential voice. Whether he's sharing backstage moments from Hollywood projects or posting about his favorite Punjabi dishes, Diljit maintains an authenticity that's rare among celebrities of his stature. His collaborations with fashion brands, music platforms, and lifestyle companies consistently break engagement records. The best influencer marketing platform in India recognizes Diljit as a catalyst for campaigns that need both mass reach and quality engagement. His humor, humility, and genuine love for his roots make every brand partnership feel like a natural extension of his personality rather than a commercial transaction.

7. Shubman Gill

• Instagram Handle: @shubmangill
• Instagram Followers: 18.4M
• Instagram Avg Likes: 1M
• Instagram Engagement Rate: 6.33%

Young, talented, and incredibly popular, Shubman Gill represents the new generation of sports personalities who understand the power of social media influencer marketing. His rise in international cricket has been paralleled by his growth as a digital influencer, making him one of the most valuable names among Punjab's list of social media influencers. Shubman's content strategy is sophisticated yet relatable – he shares training routines, match experiences, and personal moments that give followers an intimate look at a cricketer's life. Brands targeting youth audiences, particularly those interested in sports, fitness, and lifestyle, find tremendous value in partnering with Shubman. His clean image and dedication to excellence make him perfect for brands wanting to associate with positive values. What makes Shubman particularly effective as a social media creator is his natural comfort with digital platforms – his posts don't feel staged or overly produced. This authenticity translates into higher engagement rates and better conversion for brand campaigns. Marketing agencies working with Shubman appreciate his professionalism and understanding of brand messaging, making collaborations smooth and results-oriented.

8. Rannvijay Singha

• Instagram Handle: @rannvijaysingha
• Instagram Followers: 4.4M
• Instagram Avg Likes: 49k
• Instagram Engagement Rate: 1.12%

Rannvijay Singha has been a television icon for over a decade, and he's brilliantly translated that screen presence into digital influence. As one of the pioneering famous influencers on social media from Punjab, Rannvijay understood the importance of authentic storytelling long before it became a trend. His Instagram is a rich mix of fitness content, travel diaries, family moments, and motivational messages. This diversity in content makes him suitable for a wide range of brand collaborations. Fitness brands particularly benefit from his expertise and credibility in health and wellness, while his adventurous personality makes him perfect for travel and lifestyle partnerships. Rannvijay's approach to social media influencer marketing is mature and strategic – he carefully selects partnerships that align with his image and values. This selectivity has actually increased his value as an influencer because his audience knows that when Rannvijay promotes something, it's because he genuinely believes in it. For agencies looking to position products with a mature, aspirational audience, Rannvijay offers the perfect combination of reach, credibility, and engagement.

9. Navjot Singh Sidhu

• Instagram Handle: @navjotsinghsidhu
• Instagram Followers: 2.2M
• Instagram Avg Likes: 100k
• Instagram Engagement Rate: 4.42%

Navjot Singh Sidhu brings a unique blend of political gravitas, sports legacy, and entertainment value to the influencer landscape. His social media presence is markedly different from typical Punjabi influencers on Instagram – it's intellectually stimulating yet accessible, serious yet sprinkled with his trademark humor. Sidhu's followers span generations, from those who remember his cricketing days to young people interested in political discourse. This diverse demographic makes him valuable for brands targeting mature audiences or those seeking to establish thought leadership. His posts about social issues, cricket analysis, and political commentary generate massive engagement and meaningful discussions. For brands in news media, educational platforms, and socially conscious products, partnering with Sidhu through the best influencer marketing agency in India offers access to an audience that values substance over style. His endorsements carry weight because they're backed by decades of public service and achievement. Marketing campaigns featuring Sidhu benefit from his articulate communication style and ability to explain complex ideas in simple, memorable ways.

10. Gurkirat Randhawa

• Instagram Handle: @gurkirat_randhawa_05
• Instagram Followers: 1.7M
• Instagram Avg Likes: 444k
• Instagram Engagement Rate: 26.16%

Gurkirat Randhawa represents the emerging crop of social media creators who are building their influence through consistency and authenticity. While he may not have the decades of fame that some other names on this list carry, Gurkirat's growing follower base is highly engaged and responsive to his content. His approach to content creation focuses on relatable everyday moments mixed with aspirational lifestyle content. Brands looking to tap into grassroots-level influence find Gurkirat particularly valuable because his audience sees him as one of their own who's making it big. His collaborations feel genuine because he maintains transparency about partnerships while ensuring that promoted products align with his personal brand. For small and medium businesses exploring social media influencer marketing for the first time, influencers like Gurkirat offer an excellent entry point – affordable yet effective, with audiences that are actively looking for product recommendations. His understanding of regional nuances and local culture makes him especially valuable for brands wanting to establish authentic connections within Punjab's markets. The best influencer marketing platform in India would recognize Gurkirat as a smart choice for campaigns targeting Tier 2 and Tier 3 cities where his content style resonates strongly.

11. Priya Sidhu

• Instagram Handle: @priyasidhu
• Instagram Followers: 180.8K
• Instagram Avg Likes: 2k
• Instagram Engagement Rate: 0.93%

Priya Sidhu has emerged as a powerful voice among female social media influencers, particularly in the fashion and lifestyle space. Her content showcases a perfect blend of traditional Punjabi elegance and modern fashion sensibilities, making her relatable to women across age groups. Priya's styling tips, makeup tutorials, and lifestyle content consistently generate high engagement because she addresses real concerns and questions from her followers. Beauty brands and fashion labels have found tremendous success partnering with Priya because her recommendations come with credibility – she explains why she likes products, how to use them, and honestly discusses both pros and cons. This transparency has built a trust factor that's invaluable for brand conversions. As a top social media influencer for brand promotion in the beauty and fashion sectors, Priya's influence extends beyond just product placement. She creates trends, influences buying decisions, and shapes beauty standards in positive, inclusive ways. Her collaborations with agencies demonstrate professional maturity – she understands campaign objectives, delivers on timelines, and often exceeds expectations with creative content ideas. For businesses targeting female consumers in Punjab and neighboring states, Priya represents an ideal partnership opportunity.

12. Karan Atwal

• Instagram Handle: karanatwal01
• Instagram Followers: 223K
• Instagram Avg Likes: 42k
• Instagram Engagement Rate: 18.98%

Karan Atwal brings youthful energy and creative innovation to Punjab's influencer ecosystem. As a social media creator, Karan focuses on entertainment content that resonates with teenagers and young adults. His understanding of trending formats, viral challenges, and platform algorithms makes him particularly effective for brands targeting Gen Z audiences. What sets Karan apart is his ability to make brand messages entertaining rather than promotional – his sponsored content often gets shared as much as his regular posts because he packages marketing messages within genuinely entertaining narratives. Tech brands, gaming companies, and youth-oriented products have found Karan's collaborations particularly fruitful because he speaks the language of his audience naturally. His engagement rates consistently outperform larger accounts because his followers are highly active and responsive. When businesses approach the best influencer marketing agency in India seeking to crack the youth market in Punjab, Karan's name features prominently in recommended partnerships. His flexibility in content formats – whether reels, stories, or collaborative videos – and his willingness to experiment with creative concepts make him a marketer's dream collaborator.

13. Abhishek Sharma

• Instagram Handle: abhisheksharma_4
• Instagram Followers: 8.3M
• Instagram Avg Likes: 2M
• Instagram Engagement Rate: 20.25%

Cricket sensation Abhishek Sharma has quickly risen to become one of the most promising Punjabi influencers on Instagram, leveraging his sporting success to build a significant digital presence. His content offers followers an inside look at professional cricket while showcasing his personality beyond the field. Brands in sports equipment, fitness supplements, and youth fashion have found Abhishek to be an authentic partner whose endorsements carry weight with cricket-obsessed audiences. What makes Abhishek particularly valuable for social media influencer marketing is his growing trajectory – partnering with him now means growing alongside a rising star. His follower base, while passionate about cricket, is diverse enough to engage with various product categories. Abhishek's training videos, match preparations, and personal insights create a narrative that brands can cleverly integrate their products into. His youth appeal and relatable personality make him especially effective for brands wanting to establish long-term associations that will appreciate as his career progresses. Marketing agencies recognize that early partnerships with rising sports stars like Abhishek often yield the best return on investment, as audience loyalty is still being built and maintained actively.

14. Prince Narula

• Instagram Handle: princenarula
• Instagram Followers: 4.7M
• Instagram Avg Likes: 55k
• Instagram Engagement Rate: 1.17%

Prince Narula's journey from reality TV shows to becoming one of the most recognized famous influencers on social media is a testament to his charisma and strategic personal branding. His Instagram presence is vibrant, colorful, and consistently engaging, with content that ranges from fitness routines to couple goals with his wife Yuvika. Prince's appeal cuts across demographics – he's aspirational for youth, entertaining for reality TV fans, and inspiring for fitness enthusiasts. Brands working with Prince benefit from his multi-dimensional audience and his ability to create content that feels personal despite being promotional. Fashion brands, particularly those targeting young men, have found Prince to be an exceptionally effective ambassador because he demonstrates styling in real-life contexts. His fitness journey and transformation content also make him valuable for health and wellness brands looking for authentic stories rather than perfect-body ambassadors. When agencies discuss top social media influencer for brand promotion, Prince's proven track record of delivering measurable results makes him a safe yet exciting choice. His professional approach to collaborations, understanding of campaign requirements, and consistent content quality have made him a preferred partner for major brands across categories.

15. Karan Kundra

• Instagram Handle: kkundrra
• Instagram Followers: 5.7M
• Instagram Avg Likes: 159k
• Instagram Engagement Rate: 2.82%

Karan Kundra brings television stardom and digital savviness together, creating one of the most commercially successful profiles among social media influencers from Punjab. His content strategy is sophisticated, mixing professional photoshoots with candid moments and thoughtful captions that engage followers intellectually and emotionally. Karan's audience is predominantly urban, fashion-conscious, and aspirational, making him ideal for premium brands looking to establish desirability. His collaborations with fashion labels, grooming products, and lifestyle brands consistently generate high engagement because Karan has mastered the art of making advertising look like lifestyle content. What makes Karan valuable for the best influencer marketing platform in India is his understanding of brand positioning – he knows how to adjust his content style to match brand voices while maintaining his authentic personality. His experience in television has given him professional discipline in content delivery, making him reliable for time-sensitive campaigns. Karan's influence extends beyond just product promotion; he shapes trends, influences fashion choices, and sets lifestyle standards for his followers. Businesses seeking sophisticated brand representation find in Karan a partner who elevates their brand image through association.

16. Lilly Singh

• Instagram Handle: lilly
• Instagram Followers: 13.5M
• Instagram Avg Likes: 3
• Instagram Engagement Rate: 0.01%

Lilly Singh, globally known as Superwoman, represents Punjab's reach on the world stage. Her journey from YouTube comedy to late-night television in America is inspirational, and her social media presence reflects this global success while celebrating her Punjabi roots. As a social media creator, Lilly operates at a level few influencers reach – her content is professionally produced, culturally relevant, and universally appealing. For brands seeking international visibility with Indian cultural connections, Lilly offers an unmatched platform. Her collaborations go beyond traditional influencer marketing; they're cultural moments that generate conversations across continents. Beauty brands, entertainment platforms, and lifestyle products benefit from her diverse, highly engaged audience that spans ages, geographies, and interests. What makes Lilly exceptionally valuable is her authenticity in discussing important issues – mental health, diversity, women's empowerment – which adds depth to brand partnerships. When businesses work with the best influencer marketing agency in India to plan international campaigns with Indian appeal, Lilly Singh is the gold standard. Her production quality, creative storytelling, and massive reach make her collaborations premium investments that deliver both visibility and credibility.

17. Satinder Sartaaj

• Instagram Handle: @satindersartaaj
• Instagram Followers: 2.8M
• Instagram Avg Likes: 59k
• Instagram Engagement Rate: 2.08%

Satinder Sartaaj brings artistic depth and cultural authenticity to the influencer landscape, making him unique among Punjabi influencers on Instagram. As a renowned poet, singer, and songwriter, Satinder's content carries an intellectual and emotional weight that's rare in commercial social media. His audience consists of culture enthusiasts, music lovers, and individuals who appreciate meaningful content. This demographic makes him particularly valuable for brands in cultural products, premium fashion, and experiential services. Satinder's endorsements carry sophistication – when he promotes something, it's viewed as a cultural recommendation rather than a commercial transaction. His influence in preserving and promoting Punjabi language and culture makes him ideal for heritage brands and cultural initiatives. For businesses looking to position themselves as patrons of art and culture, partnering with Satinder through social media influencer marketing adds prestige and authenticity. His international tours and global Punjabi diaspora following also make him valuable for brands seeking to connect with overseas markets. Marketing campaigns featuring Satinder benefit from his articulate communication, aesthetic sensibilities, and the respect he commands across generations.

18. Santwinder Singh Waraich

• Instagram Handle: @santwinder_singh_waraich
• Instagram Followers: 2.9M
• Instagram Avg Likes: 19k
• Instagram Engagement Rate: 0.67%

Santwinder Singh Waraich represents the powerful intersection of sports achievement and social media influence. His content focuses on athletics, fitness, and motivational messaging, creating a niche that's both specific and highly engaged. As one of the notable social media influencers from Punjab's sports community, Santwinder's authentic journey from grassroots sports to national recognition resonates with audiences seeking genuine inspiration. Sports brands, fitness equipment companies, and health supplements find tremendous value in partnering with Santwinder because his endorsements come from actual expertise and usage. His training videos, competition preparations, and recovery routines provide natural contexts for product integrations that feel educational rather than promotional. What makes Santwinder valuable for agencies is his untapped potential – he represents emerging influence in the sports category that's growing rapidly. Brands investing in partnerships with Santwinder position themselves smartly in the expanding market of sports and fitness consciousness. His content appeals to serious athletes and casual fitness enthusiasts alike, providing brands with diverse audience segments through a single partnership.

19. Anmol Kwatra

• Instagram Handle: @anmolkwatra96
• Instagram Followers: 1.8M
• Instagram Avg Likes: 20k
• Instagram Engagement Rate: 1.16%

Anmol Kwatra has carved out his space as a relatable, entertaining social media creator whose content focuses on everyday humor and lifestyle. His approach to influencer marketing is refreshingly authentic – he doesn't try to appear perfect or live an unattainable lifestyle. Instead, Anmol's content celebrates regular life, finding humor and joy in ordinary moments. This relatability makes his product recommendations particularly effective because followers see him as someone like them, not someone unreachably aspirational. Brands in food, daily essentials, and entertainment have found success with Anmol because his audience trusts his practical opinions. His comedy skits and observational humor provide excellent frameworks for creative brand integrations that entertain while marketing. For small businesses and startups working with the best influencer marketing platform in India, influencers like Anmol offer excellent ROI – affordable rates, genuine engagement, and audiences actively seeking product recommendations. His understanding of Punjab's urban and semi-urban sensibilities makes him particularly valuable for region-specific campaigns. Anmol represents the new wave of micro-influencers whose authenticity and engagement rates often deliver better results than celebrity endorsements for certain product categories.

20. Diljott

• Instagram Handle: @diljott
• Instagram Followers: 1.6M
• Instagram Avg Likes: 3
• Instagram Engagement Rate: 0.04%

Diljott has established herself as a dynamic force among female famous influencers on social media, with content that ranges from fashion to lifestyle to personal growth. Her journey of building her digital presence resonates with young women aspiring to create their own paths, making her influence particularly impactful. Diljott's styling is contemporary yet rooted in cultural aesthetics, making her fashion content appealing across generations. Beauty brands, fashion labels, and lifestyle products targeting young women find Diljott to be an effective partner because her content demonstrates products in realistic scenarios rather than just polished photoshoots. Her willingness to share personal struggles and growth stories has created deep emotional connections with followers, translating into high trust and influence over purchasing decisions. As a top social media influencer for brand promotion in the lifestyle category, Diljott brings consistency, creativity, and genuine audience relationships. Marketing agencies appreciate her professional approach to collaborations and her ability to deliver on brand requirements while maintaining her authentic voice. Her growing influence and expanding audience make her a smart investment for brands looking to establish long-term influencer partnerships that grow alongside the influencer's journey.

Choosing the Right Influencer for Your Brand

Working with this impressive list of social media influencers in Punjab requires strategic thinking and proper execution. The best influencer marketing agency in India understands that successful campaigns aren't just about choosing the biggest names – they're about finding the right match between brand values, target audiences, and influencer authenticity. Each influencer on this list brings unique strengths, audience demographics, and content styles that make them suitable for different campaign objectives.

Why Partner with a Professional Influencer Marketing Platform?

While direct collaborations with influencers are possible, working through the best influencer marketing platform in India offers significant advantages. Professional platforms handle everything from influencer selection and negotiation to content approval and campaign analytics. They understand the nuances of social media influencer marketing and can help businesses avoid common pitfalls like mismatched partnerships or unclear deliverables.

Whether you're a small business in Chandigarh looking to increase local visibility, a famous influencer in Ludhiana seeking brand partnerships, or a large corporation planning a pan-India campaign with regional flavor, Punjab's influencer community offers unmatched opportunities. These creators have mastered the art of blending cultural authenticity with digital trends, creating content that resonates deeply while driving real business results.

The digital revolution has democratized marketing, and Punjabi influencers on Instagram stand at the forefront of this transformation. Their ability to create genuine connections, drive conversations, and influence purchasing decisions makes them invaluable partners for businesses of all sizes. By understanding each influencer's unique value proposition and working with professional agencies to execute campaigns strategically, brands can unlock the tremendous potential of influencer marketing in one of India's most vibrant and engaged markets.