Top 7 types of influencer marketing campaigns

There are different marketing strategies and schemes which brands are using to build an impactful presence on social media, or the internet in general. Brands get into partnerships or in collaboration with social media influencers to reach a wider audience all around the world. One has to make sure to get intact with one's market and customers, as according to their need and requirements companies can make a well-defined strategy to lure its potential leads.

According to digital marketing agency AdLift, the influencer market is expected to reach $75-150 million a year. Such is the power and influence of influencer marketing, thus one can see many companies and startups utilizing this method to get more customers and clients on board.

To understand this better, we have divided penned down different schemes or strategies of influence, which can help you to create brand awareness and recognition.

Giveaway and sweepstakes to get hold of a larger audience

Though these campaigns are very common and used by many organizations, still they leave no stone unturned to get hold of a larger market. One can supply some captivating gifts and hampers to their users and followers. Over the years, the giveaway has guaranteed high quality of growth in the followers, comments, retweets, and overall increase in the presence. Sweepstakes on the other hand are contests that are available on different social media handles of varied companies to lure in their customers.

Social media Takeover

It is used to increase brand presence and exposure, and offers interesting and simple content for the audience and users from all around the world. Social media takeover is like partnering with a different influencer to attract customers. Studies have shown the impact of influencers' branding and sharing information to their followers have leveled the presence and brand value.

Sponsored content on social media platforms

If one has good and rich content then they can surely share it with their targeted market and get a good return on varied aspects. One can provide their influencers with the type of content which is expected and by the guidelines given, they can share & increase customer engagement to market products. You can offer your influencer a free discount coupon and products in exchange for promotion apart from the usual payment as discussed. As many influencers have a high rate of engagement and interaction on their profile, one can take this as a source to generate new and fresh leads.

Affiliate marketing

A system that relies on varied partners for promoting products and services is called affiliate marketing, and it has turned out to be a good source to encourage customers and clients. It is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates, and charge a basic commission fee to promote the company.

Blogging by guests

Another important section that is actively practiced by influencer marketing campaigns is guest blogging. It is a very effective way of promotion among different people and viewers. The method is quite effective and simple in performing, where one has to find an influencer who gives and accepts blogs that are relevant to your niche and industry. Either one can accept blogs or one can share the blogs to be posted on an influencer page to bring in new clientele.

Brand Ambassador

Aren't we all relevant with this term? If not, let's discuss this in detail. People who use your products and services and in turn help you in promoting them on different social media handles are called brand ambassadors. Many brands are seen collaborating with different groups of people who can act as their ambassadors to increase their online presence and brand image. One can share photos, images, and valuable feedback to attract attention and generate consideration.

Unboxing experiences and giving reviews

A brand can give their influencers different hampers which they can promote on their social media handles. The influencer can record an unboxing video, or write positive reviews to make the general customers aware about it. The audience henceforth will tend to purchase companies' products and share the same with their friends and family.

71% of surveyed people from all around assert that they trust influencers more for their daily products and services, which depicts the importance of influencer marketing. As consumers have shifted their interest and taste, there has been a tremendous shift in marketing schemes by different brands and companies. Influencer marketing has become an opportunity, and if availed aptly, can achieve great heights.