Your ultimate Influencer marketing guide to sparkle this wedding season

Wedding bells and whistles season is just around the corner. For all the brands too, it’s time to take your brand initiatives to the next level and get them married to the most amazing influencer marketing strategies that will instantly skyrocket your brand recall. That’s why, here, we have collated the strategies that can work like magic this wedding season to make your brand pop.

Why does your brand need an Influencer Marketing strategy for the wedding season?

Most of you might be wondering why brands actually need to invest in Influencer Marketing to keep their A-Game on during the wedding season in the very first place. Well, here we have enlisted all the reasons that will make you dive right into it and make the most of this ongoing wedding season.

An abundance of wedding needs:

Wedding season implies an abundance of all sorts. Consumption and demand influx is at an all-time high. There’s no end to how much a person needs if they have a wedding to attend or if it’s their own wedding. If leveraged in the right way, almost every brand irrespective of its category can weasel its way into almost every single prospect of matrimonial events. From luxury jewelry, new clothes, and gifting options to skincare tips, if a wedding is happening, there’s no dearth of things people require and the scale at which they consume is massive. With the deployment of the right Influencer Marketing strategy, brands can promote their brands so easily and effectively to a great extent without going overboard.

Promises high brand visibility:

You can’t even put a tab on the amount of attention your brand can get and the buzz your brand can generate just by being present at a wedding. A wedding is a people’s affair. That implies when your brand will be used or integrated via a creator, this means your brand visibility will skyrocket as it will expose your brand to multiple layers of audience and consumers. So, go ahead and flaunt your brand already.

The effortless way to create brand recall:

Without even trying, even the simplest reel or story or just an influencer donning anything about your brand will effectively convey your brand value and the quality of your products. You don’t need a huge marketing budget to splurge on, you need no big hoardings to make people talk about your product. There will be instant WOM (Word-Of-Mouth) about your brand if it’s been there at any moment or function of the wedding. It’s powerful, quick, clever, and super effortless.

Influencer Marketing Strategies are a match made in heaven for any brand

According to a report by Tribune India, there are going to be more than 32 lakh weddings likely to happen from the month of November to December 2022.

Wedding season is in its full rage right now. But, wedding season can be difficult for brands to stand out. Influencer marketing has been gaining momentum for a very long time now. It’s, thus, one of the most trusted techniques for brands to make their mark in the digital space. Here are some of the proven strategies that will instantly elevate your brand.

Wedding planning and all that razzle-dazzle:

Every brand can make its way and integrate itself into the wedding planning process that takes place via creators. From wedding decor to catering, to dress up, makeup, and everything and showcase different types of products and various welding rituals and events etc. through emotional and beautiful storytelling, peppered with stunning aesthetics.

Influencer collaborations with wedding planning app:

A brand can also get influencers to collaborate with various wedding planning apps to get their products promoted and team up with them for various activities.

Quintessential Wedding hashtags:

Brands can also create various wedding hashtags to make themselves appear relevant for weddings. There have many brands such as WeddingWire recently aired a campaign on #ShaadiKiTaiyaari through which the app celebrated the stories of love and wedding preparations in times of pandemic and digitization. Other brands too can take the cue and create similar hashtags and rope in influencers to promote their range of products.

Wedding inspirations:

Brands can jump in to create dreamy theme wedding inspirations that others can follow— from outfits to makeup, to skincare, to wedding venues, etc. and collaborate with brands. Say, many celebrity couples have leveraged their lavish, high-profile weddings and collaborated with various high-end, premium brands and set up real-time wedding goals. Say, Priyanka and Nick Jonas, Bharti Singh’s wedding, etc.

Be a trendsetter:

With influencers, your brand can set up new trends for the wedding season. Say, Diya Mirza with her wedding set up a trend of appointing female priests for completing the rituals, for the first time ever. For example, A shoe brand spearheading a trend of wearing sneakers under the traditional attire of a bride. Brands can go unconventional and do something different, crazy, mind-blowing, and unique and add surprise elements to the entire wedding setup via their products

These were some of our handpicked, golden strategies that will surely work for any brand to make the most of this upcoming wedding season. So, even if the couple from the very next wedding that you’re going to attend might not be the match made in heaven, these strategies for your brand will totally be. This is not just the season but it’s the goldmine for any brand to tap into. So, what are you still waiting for? Bring your brand to the spotlight and Get ready to rock!