About Dabur Odomos

Dabur Odomos provides effective mosquito protection with its "4 dots of protection," repelling mosquitoes, offering long-lasting defense, and being safe on the skin. 

Leveraging Dabur's trusted legacy, Odomos instils confidence in delivering reliable mosquito protection.

Campaign Overview 

The campaign aimed to position ODOMOS as the go-to solution for mothers worried about mosquito-borne diseases. 

By showcasing Odomos Fabric Roll-on as a trusted shield against dengue and malaria, we tapped into the North region with engaging mom influencers, providing peace of mind and reliable protection for their children.

Our Strategy

To raise awareness for Dabur Odomos Fabric Roll-on and its four-dot protection against mosquito-borne diseases, we onboarded 8 popular mom influencers. 

They highlighted the challenges of letting children play outdoors due to Dengue and Malaria risks, showcasing their reliance on Odomos for safety. The campaign emphasized the product's effectiveness and convenience, offering peace of mind to mothers with just 4 dots of protection.

What set this campaign apart?

We emphasized effectiveness and convenience in our messaging, aiming for strong brand recall by depicting relatable scenarios for mothers. 

Partnering exclusively with mom influencers, our campaign focused on prevention over cure, highlighting Odomos Fabric Roll-On's proactive protection against mosquito-borne diseases.