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Revving up adventure 

Suzuki Access 125 redefines scooter journeys with #StressTests and epic rides

 

By Admin | July 9, 2024

About Suzuki

Suzuki is a well-known automotive and motorcycle brand recognized for its reliable and fuel-efficient vehicles.

The brand is a popular choice among budget-conscious consumers seeking dependable transportation.

Campaign Overview

The Suzuki Access 125 Majestic Journeys campaign aimed to reshape perceptions of the scooter, presenting it as the ideal companion for epic adventures on two wheels. 

We showcased its adventurous spirit by subjecting it to real-world challenges and exhilarating journeys, ditching typical scooter conversations along the way.

 

Our Strategy

The "Access Majestic Journeys" campaign showcased the Suzuki Access 125 as more than just a scooter; it's a reliable and comfortable companion for long rides. Through #StressTests, we demonstrated its durability and versatility in real-world situations, building confidence in its performance. 

Our influencers put the scooter through challenging scenarios, establishing it as the top choice for robust two-wheelers. With teasers on Instagram and the full-length video on YouTube, our cross-platform strategy captured maximum attention and engaged a wider audience.

 

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