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Revive, Reuse, Vanish Stains!
Reviving Shine, Redefining Style- Vanish brings #NoShoppingDiwali to your wardrobe!
Reviving Shine, Redefining Style- Vanish brings #NoShoppingDiwali to your wardrobe!
Vanish, the leading fabric stain remover globally, pioneered the category when it was introduced to India in 2005.
With nearly 50% market share, it continues to dominate as the top choice for stain removal, consistently delivering superior results and upholding its reputation as the premier brand in its category.
With the festive season around the corner, people have a tendency of stockpiling new clothes as old ones lose their essence & shine. With this common practice, the persisting need for sustainability gets lost.
To tackle this, we decided to take a bold step and observe a #NoShoppingDiwali with a refreshing new outlook on sustainability through restoring the shine on our old clothes with Vanish.
We onboarded influential voices in the fashion sphere, who are known to create new looks with each video, to advocate the brand thought.
They fought with their own niche’s stereotype and proposed the idea that rather than shopping for more clothes this Diwali, why not restore our old ones and embrace them as new.