Revive and Shine- Vim Shuddham Brings Heirlooms Back to Life
Vim Shuddham effortlessly washes away the years, making heirlooms shine like new!
Vim Shuddham effortlessly washes away the years, making heirlooms shine like new!
Vim has not just been a category leader but also a pioneer in innovations that solve the problems faced by consumers in Dishwashing.
The brand forayed into the brass and copper vessel cleaning segment with the launch of Vim Shudhham. With the power of tamarind and sandalwood fragrance, Vim Shudhham is specially formulated to clean and restore the natural shine of copper, brass, and silver items.
Ganesh Chaturthi celebrates Lord Ganesh's arrival, calling for purity and shine in every detail. We introduced Vim Shuddham to enhance these moments, positioning it as the ultimate cleaner for brass, copper, and pooja vessels. This campaign reinforced our brand's vision and values, creating a powerful connection rooted in tradition.
We collaborated with influencers across Maharashtra for a month-long activation to highlight Vim Shuddham Cleansing Gel as the ultimate solution for brightening copper and brass idols and vessels. Influencers from various niches integrated Vim Shuddham into their celebrations, showcasing the simple 3-step process: Rinse > Scrub > Rinse & Wipe. Their shared preparations created a buzz, making Vim Shuddham a must-have for a sparkling Ganesh Chaturthi.
Karthigai Deepam, a festival of lights in Southern India, symbolizes the triumph of light over darkness. To enhance these celebrations, we introduced Vim Shuddham Gel & Spray as the ultimate solution for shining copper and brass items. Its key USP is effortless corner-to-corner cleaning, ensuring a thorough shine and a brand-new look.
Creators highlighted how Vim Shuddham Gel & Spray elevated their Karthigai Deepam celebrations by reviving heirloom lamps and diyas. The campaign was executed in three phases:
1. Sneak Peek: Teasers showcasing brighter celebrations with Vim Shuddham.
2. Phase 1: Nano influencer activation with Shuddham Shine Counters (vans & kiosks) in Chennai, featuring live demos.
3. Phase 2 & 3: Mega/macro influencers shared before-after videos of their Shuddham Shine Experience, demonstrating the transformation of their lamps with Vim Shuddham Spray and Gel.