egacy. Known for its high-quality chocolates. Firmly establishing itself as a beloved household name synonymous with delight and sweetness.
Cadbury Silk Mousse is a milk chocolate bar perfect for treating yourself or sharing on special occasions like birthdays and gatherings.
Campaign Overview
Highlighting the versatility of Cadbury’s Silk Mousse, we aimed to emphasize its role beyond just a standalone treat, showcasing its potential in creating various culinary delights.
Our objective was to demonstrate the diverse range of dishes that can be crafted using a chocolate bar, with the #Scoopityourway challenge on Instagram serving as a platform for these chefs to showcase their unique recipes.
To position our challenge as a culinary sensation, we onboarded home chef creators who unleashed their creativity, crafting diverse recipes featuring Cadbury Silk Mousse. With complete creative freedom, these chefs infused their unique flair into these spoonful creations.
They further challenged each other with the #Scoopityourway challenge. This led to the creation of excellent content and recipes as these creators shared effortless ways for crafting appetizing dishes while encouraging their audience to explore these recipes.