About Dr. Oetker

Dr. Oetker offers a diverse range of products, including baking mixes, desserts, frozen meals, and condiments. Known for constant innovation and high-quality, unique offerings, Dr. Oetker caters to evolving consumer tastes, making any moment special.

Campaign Overview 

For over 130 years, Dr. Oetker has brought people together with feel-good food, from pizzas to puddings and cake mixes to savory snacks. The brand simplifies, enriches, and adds fun to people's lives with its wide range of products. 

Our campaign aimed to promote Dr. Oetker nozzles by showcasing how they can make homemade food tastier and more appealing. We leveraged a mix of social media influencers to popularize this idea among our target audience.

Our Strategy

People eat with their eyes first, and Dr. Oetker's products make food look as good as it tastes. To promote the Dr. Oetker nozzles that come with Mayonnaise, we collaborated with popular influencers who demonstrated the product's use in their lives, showcasing it's fun and creative applications to generate awareness and interest among the audience. 

Execution

We showcased the versatility of Dr. Oetker's Mayonnaise with nozzles by collaborating with diverse influencers. Parental influencers and chefs transformed home-cooked meals into gourmet dishes for kids. Food bloggers highlighted dynamic plating styles and recipes, turning anyone into a home masterchef. 

A real-life Masterchef demonstrated the product's ease by creating a restaurant-quality birthday feast for her kids. By assigning different content buckets to influencers, we illustrated the product's wide-ranging applications in relatable situations.