Horlicks is a trusted brand known for its nutritious malted
drinks, providing essential vitamins and minerals to support
overall health and wellness.
Horlicks Diabetes Plus is a health drink designed for
individuals with diabetes and prediabetes, helping manage
blood sugar levels while providing essential nutrients.
Target Audience: Adults at risk of diabetes, including
pre-diabetics as well as diabetics
Target Market: Pan-India.
Diabetes and prediabetes are significant health concerns
requiring careful management. To address this, Horlicks
Diabetes Plus offers a scientifically formulated health drink
supporting blood sugar control and providing essential
nutrients.
Our campaign aimed to create awareness about the benefits of
Horlicks Diabetes Plus by leveraging the reach and influence of
nutritionists and dieticians on Instagram, highlighting the
product's unique selling points and health advantages for
individuals managing diabetes.
We onboarded 4 expert nutritionists who showed their skill and
helped position the Horlicks Diabetes Plus for anyone looking for
an effective diabetes management.
The content schedule was designed for maximum impact and
recall. The campaign flow included a story featuring the product, a
reel for engagement, and a concluding story with a call-to-action.
This strategy helped us to develop a flow- Creating Pre-buzz,
engaging the audience through reels and then creating a brand
recall through the CTA.