About Mortein

Mortein, a leading insect control brand in India, offers effective solutions with a legacy of reliability. Its potent formulas and innovative technologies make it a trusted choice for households nationwide.

Mortein Raksha Jyoti Diya is a special diya designed not only to brighten your Diwali festivities but also to ensure the safety and security of your family.

Target Audience: Urban households- Middle class and above

Target Market: Pan-India

About the Campaign

Diwali is a time that brings joy, togetherness, and delicious feasts with our loved ones. However, it also brings the threat of dengue and malaria from pesky mosquitoes, putting our family's safety at risk.

To address this concern, Mortein introduced a new product - Mortein Raksha Jyoti Diya, ensuring that Diwali celebrations can be enjoyed with open doors and peace of mind. Our main goal was to spread awareness and highlight this product, allowing families to have a worry-free festive season.

Our Strategy

In order to achieve this objective, we deployed comic sketch influencers who promoted the campaign thought by reposting the brand’s TVC on their IG Stories.

Through their witty yet impactful thoughts on the brand’s newest launch, we aimed to help their followers make smarter decisions for their family's safety from mosquitoes by choosing Mortein’s Raksha Jyoti Diya during the festive season.

We successfully raised awareness about the importance of mosquito protection and empowered consumers to make informed choices for a safer and more enjoyable festive season.