About Park Avenue

Park Avenue is a premium lifestyle brand owned by Raymond Group, one of India’s leading textile and apparel companies. The brand, initially known for its high-quality men’s formal wear, has significantly expanded its product portfolio over the years to cater to a broader audience and lifestyle needs. This multi-category expansion has helped Park Avenue establish itself as a one-stop lifestyle brand for urban professionals and fashion-conscious consumers.

Campaign Overview

Leveraged nano, micro and macro influencers from various verticals to spread awareness around the brand's beer shampoo range.

Influencers also used the occasion of Diwali to show how Park Avenue beer shampoo is their go-to for that glowing festive hair.