Get Ready to Spice Up Your Life with Popeyes
Influencers in Delhi embraced Popeyes with the same fervour as fans worldwide, amplifying the excitement for its arrival in the capital.
Influencers in Delhi embraced Popeyes with the same fervour as fans worldwide, amplifying the excitement for its arrival in the capital.
Popeyes, famed for its Louisiana style chicken, recently debuted in India, winning hearts with its flavorful and crispy fried chicken. With signature seasoning, hand battered chicken, and diverse menu options, it is quickly becoming a standout in the Indian fast food scene.
Our influencers eagerly welcomed Popeyes to Delhi, mirroring the global excitement seen on social media and amplifying anticipation among Delhiites. With Popeyes bringing authentic Louisiana chicken to India, the hype for the brand reached its peak.
To infuse Louisiana flavour into Delhi, we orchestrated an exciting surprise collaboration with 18 Lifestyle, Food & Entertainment influencers. From pre-buzz anticipation to the grand launch, they ignited excitement and sparked viral conversations about Popeyes arrival in Delhi, amplifying the brand's energy across social media.
Popeyes Delhi launch strategy unfolds in four stages, beginning with influencers engaging on social media and Popeyes teasing its arrival. PR packages with secret codes further amplify anticipation, followed by influencers sharing their first impressions at Chandni Chowk. Finally, influencers visit the store for an exclusive taste test, generating excitement and positive reviews.