Elegance Reimagined: Tales of Mystique Unveiled
Step into a world of royal splendor with Tanishq’s newest collection, showcasing timeless charm and modern allure.
Elegance Reimagined: Tales of Mystique Unveiled
Step into a world of royal splendor with Tanishq’s newest collection, showcasing timeless charm and modern allure.
Tanishq jewelry embodies artistry, blending traditional charm with contemporary appeal. Renowned for innovation and attention to detail. It sets the standard for fine jewelry, earning global trust and admiration.
With a wide range of meticulously crafted pieces, Tanishq continues to set the benchmark for fine jewelry, earning the trust and admiration of customers worldwide.
Campaign 1 Overview
Inspired by iconic Rajasthani architecture, Tanishq's "Tales of Mystique" collection captures the essence of grandeur.
Our aim was to showcase this elegance and luxury through a hi-value occasion wear collection, embodying the royal spirit with each piece and the stories these jewels have to tell with someone who personifies such elegance, luxury and royal exuberance in each step.
Campaign 2 Overview
Tanishq kicked off the "Mark Your Moment" campaign during Valentine's week, inviting loyal customers to celebrate self-love with the Festival of Diamonds, where each piece embodies personal expression.
Our aim was to promote the launch of this stunning collection through collaboration with a renowned beauty influencer, who could effectively advocate for this occasion and create buzz around the event, driving anticipation and interest in Tanishq.
We launched this new collection during Tanishq's “Festival of Diamonds” at the Phoenix Mall store in collaboration with Srijani Bhatt during Valentine's Week.
We generated excitement and anticipation around the brand and it’s newest launch. Additionally, exclusive invitations extended to loyal customers allowed for interactive experiences with the influencer, firsthand exploration of the new collection, and enhanced brand affinity.