About WOW Skin Science

WOW Skin Science provides natural skincare and haircare products, including shampoos, conditioners, serums, and moisturizers, formulated with botanical extracts and essential oils.

Setting itself apart, the brand focuses on using clean ingredients free from harmful chemicals, while also prioritizing transparency and sustainability in the process.

About the Campaign

Millennial and Gen-Z shoppers prioritize eco-friendly choices and opt for sustainable products.

In addition to informing consumers about their own product advantages, WOW Skin Science also organizes campaigns focusing on current sustainability trends.

Our objective was to create a unique perception about the effectiveness of WOW's skincare range. And to integrate brand's vision, mission and values to create a powerful campaign.