Viralpitch is a provider of Software as a Service (SaaS) solution for influencer marketing. For more information about Viralpitch, please see the “About-us” section of our site at https://www.Viralpitch.co/aboutus.
We collect personal data from our customers and users of the Services (which includes employees of our corporate or institutional customers) for our own purposes, such as to provide and administer the Services. We are the data controller in respect of this personal data.
In order to provide our Services, we analyse user profiles and other information that we receive directly from the social media platforms such as Instagram, Twitter, Youtube and other, via these platforms’ APIs. Such data include both non-personal data such as various statistics and metrics and personal data of the platforms’ users. Where we source the data directly from the relevant platforms, via these platforms’ public APIs, we determine the purpose of processing, which is developing and constantly enhancing our Services and offering them to our customers on a world-wide basis, via our web platform. In such cases, we are the data controller with respect to such data.
We also process personal data on behalf of our customers as a data processor; this is when the provision of certain Service or specific feature requires that our customers give us a permission (such as, for example, an access token or other administrative permission), within the Service, to access and manage any information that our customers monitor or collect from social media sites; this may include information that is not publicly available. When we access customer’s data with respect to which the customers are the data controllers, we act in accordance with the instructions of our customers (which they give us through the Services) as their data processor. This will be, for example, when we access Facebook Insights or facilitate and organize the communication (e.g. Facebook messages) between the customer and its end users within our customer care feature of the Community Service.
We collect your personal data when:
When you create an account with Viralpitch, we will ask you to complete a registration form indicating your first name, surname, email. You can also choose to add a phone number to your account.
The type and scope of personal data obtained from social media platforms depends on the type of the APIs and permissions set out by the respective platforms, and on the administrative permissions granted to us by our customers, where applicable.
Below are the most typical examples of data collected about social media platform users:
We only process data that the social network users made available to the general public, pursuant to the relevant platforms’ terms, and that are generally accessible via the social network APIs, or data that our customers grant us permission to access.
We use your personal data for the following purposes:
We may process your personal data in the scope specified in Section 2.1 to learn how you use our Services to be able to continuously enhance user experience as well as provide our customers seamless customer support. We may process such personal data also to improve and enhance our existing Services and develop new offerings. This includes product and market statistics, research and analytics, benchmarks and other analyses to better understand your needs and the needs of users in the aggregate, diagnose problems and analyse trends. See Section 7 below for more details.
We process your personal data in the scope specified in Section 2.1 to keep the Service safe, secure and reliable. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Viralpitch, our customers and users.
We may process some of data specified in Section 2.1 when required by law or to establish, exercise or defend our legal claims or, where necessary, protect rights of Viralpitch. For example, we may store data about how you use our Services, including payments for Services, to prove or otherwise support our rights.
We may process your contact personal data, in particular email, name, company and job title to offer you our new Services. For more details please see Section 8 below.
For the purposes specified in Sections 3.1 and 3.2, we process your personal data based on our contract with you (if you are our direct customer and an individual) or based on our legitimate interest to provide our Services to our customers (where our customer is your company or organisation and you are an authorized user designated by your company or organization, or if you are social network user whose data are analysed as described in Section 2.2 above).
For the purposes specified in Section 3.3, we process your personal data based on our legitimate interest to develop and improve our Services.
For the purposes specified in Section 3.4, we process your personal data based on our legitimate interest to protect and secure our rights or claims or the rights of our customers or users.
For the purpose specified in Section 3.5, we process your personal data based on your voluntary consent where you have given us such consent. In a limited scope permissible under applicable law, we may also use your electronic contact details to inform you about our Services without your explicit consent, based on our legitimate interest, as described in more detail in Section 8 below.
Where we use your personal data for our legitimate interests, we make sure that we take into account any potential impact that such use may have on you. Our legitimate interests don’t automatically override yours and we won’t use your information if we believe your interests should override ours unless we have other grounds to do so (such as performance of contract, your consent or a legal obligation). If you have any concerns about our processing, please refer to details of “Your rights” in Section 11 below.
We may use and/or disclose to third parties (including government bodies and law enforcement authorities, our affiliates, professional advisors and our vendors or subcontractors) information about you when:
Your data may be shared with Viralpitch affiliates in particular to provide marketing and pre-sales activities.
We may use aggregated anonymised data derived from the personal data provided by you or collected by the program analytics such as user behaviour and activities for our own statistics, for auditing, for the purposes of product and market research, for analytics (which helps us to optimise and improve our Services and their usability, the range of Services and to develop new technologies, products, and services), and for benchmarks and other analyses. Additionally, we may choose to publish such anonymised data and to share it with third parties outside of Viralpitch. We will not directly or indirectly transfer any data received from you to (or use such data in connection with) any ad network, ad exchange, data broker, or other advertising or monetization related toolset.
We may contact you about our news, events, Services and their features or special offers that we believe may interest you, provided that we have the requisite permission to do so, either on the basis of your consent (where we have requested it and you have provided it to us), or our legitimate interests to provide you with marketing communications where we may lawfully do so, within the limits provided by law. In the latter case, we will only send you marketing communication if you are using or have recently used any of our Services and have not objected to receiving such information (by any means mentioned below).
Your marketing communication preferences may be changed at any time by following the instructions below:
We have implemented and will maintain appropriate technical and organizational measures, internal controls, and information security routines in accordance with good industry practice while keeping in mind the state of technological development in order to protect your data against accidental loss, destruction, alteration, unauthorized disclosure or access or unlawful destruction. Such measures may include, without limitation, taking reasonable steps to ensure the reliability of employees having access to your data and providing for limited access rights and access controls; authentication; personnel training; regular back up; data recovery and incident management procedures; restrictions on storing, printing and disposal of personal data; software protection of devices on which personal data are stored; etc.
If you have any queries regarding our data collection and protection practices or your rights, please do not hesitate to contact our Data Protection Officer, at email@example.com.