6 ways to create innovative influencer fashion marketing campaigns

The fashion and beauty industry is one of the fastest growing industries in reel life and in real life. Fashion brands who are willing to jump on the bandwagon of innovation and creativity in their marketing campaigns are faring well on social media. This is because they have finally realised the potential of influencer marketing as a driver of growth and credibility. 

It is no secret that the social currency of influencers has grown stronger with the increased popularity and impact of social media in our lives. Keeping the same in mind, it doesn’t hurt brands to shed a few chips of their own to onboard an influential content creator to vouch for their services. Fashion influencers have now become an essential part of the social media strategies of many fashion brands. Be it a big brand or a small fashion label, no one wants to miss out on the opportunity of being represented by creators with strong social communities and share of voice in the digital world. 

But how do you leverage the reach and influence of fashion and beauty creators to get the maximum ROI (Return on investment)? Let’s take a look at 6 ways in which brands can plan and create impactful influencer marketing campaigns.

In this blog, we will cover:

1. Fashion brands and Influencers: The perfect match

   • Use branded hashtags

   • Be creative with video format

   • Plan an event

   • Personalised promo codes 

   • Leverage CGI inf luencers

   • Focus on social messaging

Fashion brands and Influencers: The perfect match

One of the common objectives of any influencer marketing campaign is to increase brand awareness. And undoubtedly, using branded hashtags for your marketing campaigns is a good way to amplify your brand’s reach.

Now, hashtags don’t necessarily need to be centred around the brand or the brand name. They could portray the essence of your brand and what messaging you are trying to convey through the campaign’s content. When an influencer uses a branded hashtag, it creates a sense of credibility which ultimately favours the brand in the long run. Using trending hashtags along with the branded hashtag can also help you increase the reach of your brand even further.

Instagram’s introduction of the reel feature is probably one of its most creative renditions of the video format. With videos, you naturally have more time to connect with the audience and keep them hooked to your content and brand message. 

Let fashion influencers take charge of your social media through creative reels that not only showcase the brand’s products in detail but also showcase its usability and overall message it portrays. Using trends such as pass-on challenge, Outfit of the day, Series-inspired fashion etc can be a real game changer for fashion brands in the digital world.

Offline events can be great places of networking and getting a hands-on experience of working with influencers in real time. So, to create a buzz on social media, plan an exciting event around product launch, meet and greet or just a gathering where the most creative and fashionable minds can come together and turn on the heat. Such events, if kept exclusive, create a hype and sense of excitement among the audience who look forward to interacting with their favourite creators outside of the digital world.

Learn more: The power and impact of Influencer Marketing on Gen Z

Personalisation is the key to meaningful connections. And when it comes to boosting sales of your brand and engaging the audience with the help of influencers, personalised promo codes work best. This particular fashion influencer marketing strategy works in favour of both the parties. It gives customers a call to action which can easily be tracked by the brand and it also lets the influencers give something back to their loyal community of followers. 

If you think that technology and its use cases are limited to the tech sector or its related industries, then you might want to think again. The fashion influencer marketing landscape is rapidly evolving with changes in technology and CGI influencers are a living, or rather virtual proof. Carefully curated by tech-savvy teams and Computer Generated Imagery, virtual influencers are like a shadow of real-life influencers. But that hasn’t stopped them from gaining huge social media followings of their own and attention from fashion brands on Instagram. 

With CGI influencers, fashion and beauty brands have full freedom to experiment with content and promote their products. Take a look at one of the first CGI influencers, Lil Miquela who has partnered with brands like Prada in the past.

Learn more: How AI is influencing the aspects of Influencer Marketing?