How AI is influencing the aspects of Influencer Marketing?

Influencer marketing is not an unfamiliar concept anymore. To put it simply, influencer marketing is a form of advertising involving word of mouth marketing from a trusted and reliable source. With more and more people switching to online mediums and ditching their television sets, it is good news for brands targeting a niche specific audience, as they are easily reachable through these channels.

“When you have an influencer that has 30 million followers, 20 million, five million—that’s more powerful than any of the other traditional media outlets out there.” Said Mike Heller, founder and CEO of Talent Resources, in an interview with Fortune Magazine.

Every year, the industry is moving in the direction of automation. Be it influencer search, their analytics, previous collaborations or content analysis, AI is providing solutions for a wide range of brand’s needs. Technology existed for image attributes such as brand logos and scenery. But now, recent technological advancements provide insights on whether the image is appropriate for the target audience, or if a similar image exists and the type of engagement it got.

Choosing the right fit for your campaign

Every campaign has a specific influencer requirement. However, sorting out each requirement for every desired influencer can be a task. This is where AI powered platforms will assist you. Get metrics for 10+ categories, 600+ cities, 15+ filter options; with Viral Pitch it’s possible for anyone to search for individual influencers with niche interests and audience bases, and get the jumpstart you need to keep your brand one step ahead of your competitors.

Influencer Analytics

How did a particular influencer’s post perform in their last collaboration? What is their current engagement? How much can they possibly earn from a post? How many people comment or like their post on an average? What are the kind of hashtags they use? And much more.

Get answers to all these questions in just a click. Just search up the influencer on Viral Pitch and get every information available under the sun.

Campaign analysis

What is the pace of your campaign? What are the reach and engagements pouring in?

Even this tedious task can be done at the click of a button now. All your data is available online, with every possible campaign metric you may want to explore. Be it reach, engagement, total likes, total comments, fraud data; everything is available.

Fraud detection tool

We don’t want unrecognised fake bots in our campaign, do we now? With fraud detection tools gaining recognition, it’s easy to find and eliminate any possible fraud data that may come your campaign’s way.

Also, is the influencer buying bot likes and followers? If you start to sort this manually, it might take days or weeks at a minimum. But with AI tools available, it’ll take not more than a minute. And not only will this eliminate the fraud data, it’ll save you your time and resources to fast track your campaign proceedings.

Third party elimination

What else do you need than to be independently planning your campaign? No third party or agency required. Simply combine a list using AI tools and your campaign is good to go.

AI has slowly and steadily worked its way into influencer marketing in an influential way. It wasn’t long back when brands were forced to scan through the lists of supposedly influential people who built their following using bots, software and shenanigans in order to determine who was authentic and who wasn’t. That is something of the past now.

With Viral Pitch, discover a more scientifically and technologically advanced approach to unlocking the power of influencer marketing. Get an accurate and transparent framework for your campaigns and get more return on investment through these channels.

The future of influencer marketing is where the best combination will stem from different AI algorithms working parallel to human workforce to provide highly efficient campaigns for brands.