How to execute your first brand collaboration with Influencers on Instagram?

A platform that has more than 1.3 billion users from around the globe can be easy yet difficult to figure out at times. Influencers are known to share sponsored posts and stories each year, to get an audience for their collaborators. With the advancement in technology, changes in demand of the customers and shifts in marketing schemes, one can find it a hectic task to land different collaborations and partnerships.

Many customers and clients are more inclined towards influencer marketing than companies sharing their products and services. According to a study, more than 80% of social media users are highly influenced by influencer marketing, thus it has become essential for different companies and startups to get fruitful collaborations for better engagement and interaction.

Instagram is one of the platforms which is quite common to look for business and customers, thus in this online world, it's important to have a good first impression which in turn will help companies to grow multifolds.

Let's discuss some key pointers to adhere to while looking for an opportunity to collaborate with social media influencers.

Find someone worthy

Before starting with the process, make sure to get all the important leads on your bucket list. Find worthy collaborators, who can make a fruitful impact on your customers and clients. Having someone who is not worthy, is a waste of time and consideration, thus make sure to find a potential partner for the operation. Check about their niche and targeted audience to get apt updates about their working and marketing goals. You can also check up on their follower's count, to get uphold of a larger audience and better traffic.

A pitch as a call to the collaborator

The most important part of getting a collaborator is having a perfect pitch. The first impression is the last, thus having a good pitch and ideation to get hold of the best collaborator. Make sure to get all relevant information about the collaboration so that it doesn't create any future hindrances and try to build a good image to enlarge your opportunity turning into a lead. Talk about the following questions to get all information about the whole deal:

What can both parties offer to each other?
How and when will the promotion start?
The cost or any other payment-related queries.

Structuring your Instagram collaboration

After having a background check and delivering a pitch, one had to work upon how to go ahead with the operation. Make sure to clear all exceptions and doubts before the launch to avoid any misunderstanding. Both the parties should have a clear vision regarding the product, results, time and efforts, or any other important and relevant detail to ensure the smooth functioning of the program.

Execute the campaign

Now that one is crystal clear with all facts and figures it's time to execute and launch the campaign. Preparation should be made beforehand, to avoid any last-minute huddle. The operation or the course of conduct should also be ready with the consent of both parties. To ease the process of executing, have proper communication and plan to ease out everyone's expectations.

Measure the deviation and take effective measures to curb them

Another prominent need is to measure and analyze the deviation and the cause of it. By understanding this, one can solve different problems and give instant solutions to it. Effectively measuring the leads is also important. One can get any last-minute hustle to conquer, thus it's always recommended to take apt measures to avoid any kind of delay.

Calculating the result and ROI (Return on Investment)

The result is the most circular part of look and analysis. One should make sure to calculate it with utmost care and diligence so that one can clearly identify the cause of the deviation and control it accordingly. The returns should also be taken care of, just to get hold of the real picture. Look at your performance and analyse whether you reached the targeted market or not; this will help you figure out what and where the campaign was up to the mark.

Though the whole process sounds easy and simple, the main idea is to not lose ends on the first collaboration. The first will always be quite difficult than the rest. So with effective strategies and tactics, one is sure to make a huge impact on different people all around the globe.