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Top 200 Most Followed Instagram Accounts 2023

Find top instagram influencers in any country and industry to make the most of your marketing campaigns. We rank instagram accounts by quality audience and authentic engagement. Check below the list for Top 200 Most Followed Instagram Accounts 2023

Channel Info
Category
Rating
Posts
Followers
Avg. likes
Eng Rate
Action
1
instagram
brand
photography entertainment Lifestyle
7.3K
580.1M
7.31K
0.1%
2
cristiano
male
Health, Sports & Fitness
3.4K
519.9M
3.41K
1.4%
3
leomessi
male
Health, Sports & Fitness
1K
403.7M
0.97K
1.7%
4
kyliejenner
female
entertainment fashion Beauty & Makeup
7K
375.9M
7.02K
1.7%
5
selenagomez
female
entertainment fashion
1.8K
365.3M
1.85K
1.1%
6
therock
male
entertainment Health, Sports & Fitness
7K
354.3M
7.03K
0.3%
7
arianagrande
female
entertainment fashion
5K
345.6M
4.98K
1.4%
8
entertainment fashion Beauty & Makeup
5.7K
336.3M
5.73K
0.9%
9
beyonce
female
entertainment fashion
2.1K
287.3M
2.05K
1%
10
entertainment fashion Beauty & Makeup
4.2K
283.9M
4.19K
0.5%
11
entertainment fashion
7.4K
270.2M
7.39K
0.5%
12
nike
brand
Health, Sports & Fitness Finance
1K
257.6M
1.03K
0.1%
13
entertainment fashion
562
236.2M
1
1.3%
14
jlo
female
entertainment fashion
220
228.8M
220
0.5%
15
1.5K
228M
1.48K
1.2%
731
223.4M
731
2.3%
17
natgeo
brand
entertainment travel photography family technology Beauty & Makeup fashion
26.7K
220.6M
26.71K
0.1%
18
nickiminaj
female
entertainment fashion
6.4K
206.8M
6.44K
0.8%
19
entertainment fashion Beauty & Makeup
4.4K
206.2M
4.42K
0.8%
824
204.4M
824
2.5%
21
neymarjr
male
Health, Sports & Fitness
5.4K
196.2M
5.39K
1.5%
22
natgeo
male
26K
196.1M
26.02K
0.1%
23
mileycyrus
female
entertainment fashion
1.2K
189.9M
1.18K
0.5%
24
katyperry
female
entertainment fashion
2.1K
179.8M
2.09K
0.3%
25
zendaya
female
entertainment fashion
3.5K
161.8M
3.54K
4.1%
entertainment
8.4K
157.6M
8.40K
0.2%
27
iamcardib
male
entertainment fashion
1.6K
145.6M
1.65K
1.8%
28
ddlovato
female
entertainment fashion
68
143.5M
68
0.3%
29
badgalriri
female
entertainment fashion Beauty & Makeup
4.9K
139.2M
4.86K
2.7%
30
kingjames
male
Health, Sports & Fitness
2.4K
139.2M
2.41K
0.9%
entertainment fashion
297
127.6M
297
1.2%
32
theellenshow
female
entertainment
10.7K
127.1M
10.75K
0.1%
entertainment fashion
7.5K
125.5M
7.45K
0.3%
34
realmadrid
community
Health, Sports & Fitness
6.5K
120.9M
6.53K
0.6%
35
fcbarcelona
community
Health, Sports & Fitness
17.6K
113.6M
17.56K
0.8%
36
billieeilish
female
entertainment fashion
737
107.4M
737
5.9%
Health, Sports & Fitness
18.9K
99.9M
18.95K
0.4%
38
gal_gadot
male
entertainment fashion
1.7K
91.6M
1.71K
1.2%
39
dualipa
female
entertainment fashion
1.4K
87.5M
1.39K
2.4%
40
k.mbappe
male
Health, Sports & Fitness
1.2K
87.2M
1.20K
3.4%
41
nasa
community
technology photography
3.7K
85.8M
3.69K
1.1%
42
lalalalisa_m
female
entertainment fashion
0.9K
85.5M
0.93K
8.1%
43
vindiesel
male
entertainment fashion
1.8K
84.9M
1.84K
1.2%
44
entertainment Lifestyle fashion
3.6K
83.9M
3.61K
1.2%
45
khaby00
male
entertainment gaming
317
80.2M
317
8.1%
46
shakira
female
entertainment fashion
2K
77.7M
2.04K
1%
47
snoopdogg
male
entertainment
55.3K
77.6M
55.25K
0.2%
48
entertainment fashion
1.9K
76.7M
1.91K
1.6%
49
gigihadid
female
fashion entertainment
3.3K
76.4M
3.29K
3.4%
50
Health, Sports & Fitness
1.6K
76.2M
1.59K
1.1%
fashion Beauty & Makeup
3.1K
73.8M
3.14K
0.1%
52
aliaabhatt
female
entertainment fashion Beauty & Makeup
1.9K
73.6M
1.90K
2%
53
nehakakkar
female
entertainment fashion Lifestyle
2.4K
72.9M
2.38K
1.3%
54
nba
community
Health, Sports & Fitness
53K
72.6M
52.95K
0.3%
55
entertainment fashion Beauty & Makeup
0.9K
72.4M
0.93K
8.7%
56
entertainment fashion
2.5K
71M
2.55K
3.1%
57
News & Politics
559
70.9M
559
3.3%
58
entertainment fashion
347
70.5M
347
1.4%
59
katrinakaif
female
entertainment fashion
1.1K
68.9M
1.05K
2.6%
60
emmawatson
female
entertainment fashion Beauty & Makeup
417
68.8M
417
1.1%
61
Health, Sports & Fitness
3K
68.3M
3.02K
1%
entertainment fashion
1.2K
67.7M
1.22K
9.9%
entertainment fashion
790
67.5M
790
0.7%
64
marvel
community
entertainment
7.4K
67M
7.39K
0.4%
65
sooyaaa__
female
entertainment fashion Beauty & Makeup
0.9K
66.6M
0.92K
8%
entertainment fashion
18.3K
66M
18.26K
0.4%
67
entertainment fashion
3K
65.8M
2.97K
1.8%
68
entertainment fashion
879
65.2M
879
8.3%
69
entertainment fashion Lifestyle
2.5K
64.3M
2.47K
1.1%
70
entertainment fashion Lifestyle
2K
63.6M
2K
2%
71
psg
male
Health, Sports & Fitness
10.5K
63.6M
10.47K
0.8%
72
anitta
female
entertainment fashion
5.2K
63.5M
5.22K
1.2%
73
maluma
female
entertainment fashion
8.2K
62.8M
8.19K
1.3%
74
willsmith
male
entertainment fashion
1.4K
62.7M
1.41K
1.8%
75
Health, Sports & Fitness
2.1K
62M
2.07K
1.7%
Health, Sports & Fitness
21.3K
61.8M
21.29K
0.3%
77
entertainment fashion Lifestyle
1.2K
61.6M
1.20K
3.3%
Health, Sports & Fitness
23.7K
61.4M
23.73K
0.8%
entertainment fashion
336
60.3M
336
6%
80
entertainment fashion Lifestyle
2K
60.2M
2.03K
0.7%
Health, Sports & Fitness
2.7K
60M
2.74K
1%
entertainment fashion
2.8K
58.6M
2.81K
1.9%
83
9gag
community
Lifestyle News & Politics entertainment
31K
58.1M
31.04K
0.5%
84
karolg
male
entertainment fashion
3.3K
58.1M
3.31K
5.2%
Health, Sports & Fitness
0.9K
56.8M
0.91K
1.7%
86
zacefron
male
entertainment fashion
677
56.6M
677
2.4%
87
bellahadid
female
entertainment fashion
3.3K
56.6M
3.28K
1.8%
entertainment fashion
0.9K
56.1M
0.90K
3.2%
entertainment fashion Lifestyle
1.2K
56M
1.22K
1.7%
90
juventus
male
Health, Sports & Fitness
13.3K
55.9M
13.28K
0.4%
91
paulpogba
male
Health, Sports & Fitness
1.3K
55.7M
1.32K
1.7%
92
dishapatani
female
entertainment fashion Lifestyle
2K
55.5M
2K
2%
93
zara
brand
fashion
3.9K
55.2M
3.94K
0.1%
94
mosalah
male
Health, Sports & Fitness
870
54.8M
870
2.3%
95
tatawerneck
female
entertainment fashion
5.7K
54.6M
5.71K
0.9%
96
sunnyleone
female
entertainment fashion Beauty & Makeup
4.8K
54.4M
4.80K
0.8%
97
Health, Sports & Fitness
2.3K
54.3M
2.32K
2.1%
entertainment fashion
1.7K
54.2M
1.69K
0.4%
entertainment fashion
449
53.9M
449
3.4%
100
thv
male
entertainment
76
53.8M
76
23.9%
101
entertainment
11.7K
53.5M
11.65K
0.1%
102
Beauty & Makeup fashion Lifestyle
5.1K
53.5M
5.11K
0.1%
103
ladygaga
female
entertainment fashion
3.6K
53.5M
3.58K
1.5%
104
jbalvin
male
entertainment fashion
13.1K
52.8M
13.07K
1.2%
Finance
691
51.9M
691
0.8%
106
kritisanon
female
entertainment fashion Lifestyle
2.8K
51.8M
2.82K
1.3%
107
hudabeauty
female
Beauty & Makeup fashion
2.4K
51.6M
2.36K
0.1%
108
adele
female
entertainment fashion
430
51M
430
6.8%
109
entertainment fashion Beauty & Makeup
6.5K
50.9M
6.49K
0.7%
entertainment fashion
1.6K
50.9M
1.58K
2.7%
111
433
community
Health, Sports & Fitness
21.2K
50.6M
21.21K
1.3%
Health, Sports & Fitness
1.1K
50.2M
1.09K
1.5%
113
fashion Lifestyle
6.6K
50.1M
6.63K
0.2%
114
lelepons
female
entertainment fashion
2.5K
50M
2.53K
2.9%
115
nusr_et
male
food entertainment
2.4K
49.9M
2.40K
1.1%
116
gucci
brand
fashion Lifestyle
9.2K
49.8M
9.15K
0.2%
117
jokowi
male
News & Politics Finance
3.9K
49.6M
3.93K
0.5%
118
haileybieber
female
entertainment fashion
2K
49.6M
2.03K
3.5%
87
49.2M
87
15.2%
120
entertainment fashion
228
48.7M
228
5.4%
121
entertainment fashion
199
48.4M
199
2.8%
122
entertainment fashion
659
47.9M
659
8.5%
123
entertainment fashion
4.3K
47.9M
4.31K
0.8%
124
entertainment fashion
5.4K
47.9M
5.44K
0.7%
Health, Sports & Fitness
1.1K
47.8M
1.09K
1.8%
126
zayn
male
entertainment fashion
176
47.6M
176
8.3%
127
entertainment fashion
3.2K
47.2M
3.17K
5.7%
128
entertainment fashion
76
47M
76
1.3%
entertainment fashion
718
46.9M
718
1.9%
130
j.m
female
entertainment
31
46.5M
31
26.6%
131
theweeknd
male
entertainment
758
46.5M
758
2.6%
132
Craft/DIY fashion
15.5K
46.2M
15.48K
0.1%
Health, Sports & Fitness
3.4K
46.2M
3.37K
1.6%
134
photography travel
17.2K
46M
17.24K
0.2%
135
maisa
male
entertainment fashion
1.6K
45.8M
1.56K
0.9%
136
Health, Sports & Fitness
1.8K
45.4M
1.83K
0.4%
137
entertainment fashion Beauty & Makeup
1.7K
45.2M
1.74K
2.1%
138
varundvn
male
entertainment fashion Lifestyle
2K
44.9M
1.96K
1.8%
139
entertainment fashion
16
44.6M
16
9.7%
140
entertainment fashion Lifestyle
636
44.6M
636
2.9%
141
entertainment fashion
5K
43.9M
5.02K
0.8%
142
buzzfeedtasty
community
food
10.1K
43.9M
10.12K
0.1%
143
entertainment
1.1K
43.8M
1.06K
1.5%
144
entertainment fashion
3.1K
43.7M
3.06K
1.4%
145
norafatehi
female
entertainment Beauty & Makeup
1.8K
43.6M
1.81K
2.6%
146
entertainment fashion Lifestyle
1.8K
42.5M
1.80K
1.5%
147
dior
female
Beauty & Makeup fashion
10.1K
42.3M
10.09K
0.1%
fashion
171
42.2M
171
18.5%
149
georginagio
female
fashion food Health, Sports & Fitness
778
42.2M
778
5.7%
150
cznburak
male
entertainment food
1.8K
42.2M
1.83K
2.1%
151
jin
male
100
42.1M
100
23%
152
laliga
community
Health, Sports & Fitness
37.7K
41.9M
37.73K
0.1%
153
fashion Lifestyle
11K
41.8M
10.99K
0.3%
154
entertainment fashion
3.2K
41.7M
3.21K
1.2%
155
entertainment
64
41.4M
64
1.2%
156
virginia
female
fashion entertainment food
2K
41.4M
1.99K
4%
157
entertainment fashion Lifestyle
889
41.4M
889
2.3%
158
entertainment fashion
2.1K
41.2M
2.12K
0.6%
159
83
41.2M
83
25.3%
160
entertainment fashion
4.6K
41.2M
4.57K
0.1%
161
entertainment fashion
110
41.1M
110
5.8%
162
worldstar
community
entertainment
101.8K
41M
101.81K
0.1%
Health, Sports & Fitness
2.1K
40.8M
2.09K
0.4%
164
entertainment fashion Beauty & Makeup
1.2K
40.5M
1.24K
0.8%
165
rkive
male
entertainment
120
40.3M
120
15.3%
166
mahi7781
male
Health, Sports & Fitness
107
40.1M
107
10.9%
167
liverpoolfc
community
Health, Sports & Fitness
20.5K
39.9M
20.46K
0.5%
entertainment
753
39.9M
753
1.1%
169
entertainment fashion Beauty & Makeup
325
39.5M
325
5%
170
entertainment
37
39.4M
37
0.8%
171
entertainment Lifestyle
1.4K
39.2M
1.35K
0.9%
172
entertainment Beauty & Makeup
5.5K
39M
5.47K
1.5%
173
entertainment fashion
5.1K
38.6M
5.11K
0.7%
174
hm
brand
fashion Finance Lifestyle
7.5K
38.5M
7.48K
0.1%
175
entertainment
9K
38.3M
9.02K
0.3%
176
marvelstudios
community
entertainment
2.8K
38.2M
2.81K
1.3%
Health, Sports & Fitness
26.9K
37.9M
26.92K
0.8%
178
entertainment Lifestyle Health, Sports & Fitness
27
37.7M
27
1.7%
179
eminem
male
entertainment
721
37.6M
721
2.4%
Health, Sports & Fitness
1.1K
37.5M
1.07K
1.7%
181
danialves
male
Health, Sports & Fitness
3.4K
37.4M
3.40K
0.8%
182
gisel_la
female
entertainment fashion Beauty & Makeup
10.2K
37.4M
10.17K
0.2%
183
entertainment
121
37M
121
5.6%
184
chelseafc
community
Health, Sports & Fitness
17.3K
36.6M
17.29K
0.6%
185
entertainment
1.2K
36.6M
1.18K
2.4%
186
entertainment
578
36.6M
578
4.4%
187
toni.kr8s
male
Health, Sports & Fitness
1K
36.6M
0.97K
1.2%
188
Health, Sports & Fitness
872
36.4M
872
1.8%
189
technology
18.5K
36.4M
18.48K
0.3%
190
nattinatasha
female
entertainment
54
36.1M
54
1.3%
entertainment Health, Sports & Fitness
2.2K
36.1M
2.17K
1.9%
192
lunamaya
female
entertainment fashion Beauty & Makeup
4.2K
36.1M
4.17K
0.2%
193
mancity
male
Health, Sports & Fitness
19.6K
36M
19.56K
0.4%
194
disney
brand
entertainment
7.7K
35.8M
7.70K
0.3%
195
News & Politics Finance family
743
35.5M
743
1.7%
196
fcbayern
male
Health, Sports & Fitness
16.8K
35.4M
16.78K
0.6%
197
entertainment fashion
1.1K
35.3M
1.14K
3.5%
198
entertainment Beauty & Makeup Lifestyle
6.3K
35.1M
6.31K
1.2%
199
ivetesangalo
female
entertainment
7.8K
35M
7.77K
0.4%
entertainment
4.8K
34.9M
4.78K
0.7%