THE FORMULA FOR SELECTING THE RIGHT INFLUENCERS FOR YOUR BRAND
We don’t need to tell you why finding the right influencer for you is important, with an influx of influencer marketing in 2020 of more than 65% (source: bigcommerce), it is becoming significant to justify your influencer selection with quantifiable data.
But how do you choose the right influencer? How do you make sure that the influencer has the desired reach for your brand? Or if the influencer has authentic followers? All these questions become essential when you have to spend thousands of dollars on a campaign.
In this post, we break down the methodologies for finding and assessing influencers which would help you find the perfect partners for your campaigns, events and programs.
Finding New Influencers
The main step is to find the influencers who have the same share of voice as your brand, the following are the ways you can make sure you always land with your perfect match.
Influencer Interests
In order to choose the best fit for your brand, you have to pick an influencer who is relevant to your product or services. An influencer that already has relevant content as your product or shares a relationship with your brand would enhance your audience engagement. Viral Pitch has already defined lists in 10+ categories to ease this out for you.
Influencer Metrics
Looking at the metrics of an influencer is the right way to measure their effectiveness and authenticity. Viral Pitch gives you six metrics including the engagement rate, average likes, comments, and views and even the estimated earnings per post, for you calculate their reach even before approaching them.
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Narrow Audience & Influencer Spectrum
You should be able to narrow your search for better results, the number of metrics you can change, the more in-depth you can go with your target audience. Viral Pitch lets you choose from platforms, followers, locations and much more. You can have your absolute influencer no matter how niche your desired audience.
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The trick here is to find the balance between all these metrics and methods to get the perfect influencer that suits your budget. The right influencer could grab the attention of new faces in the crowd, and make your brand grow much more with just the power of word of mouth.
Finding the influencer is only the first step in the influencer marketing journey, but done right the possibilities are endless, and this step could be the reason for your campaign to be among the best. Happy Hunting!
If you liked reading this post, you can read more on our blog, and you can know all about your favorite influencer at Viral Pitch, the complete influencer marketing platform.
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