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Top Influencers in Uttar Pradesh

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Top Influencers in Uttar Pradesh

The digital wave in India has brought a massive transformation in how brands connect with audiences. And when it comes to creativity, authenticity, and local influence, Uttar Pradesh stands tall as a hub of emerging digital talent. From lifestyle creators and gamers to vloggers and entertainers, influencers from this state are creating a mark not just nationally, but globally.

If you’re a brand or marketer looking to collaborate with regional voices who have massive engagement and loyal audiences, then this list of top influencers in Uttar Pradesh will help you discover the perfect match.

You can easily find top influencers across categories through a Top Influencer Marketing Agency or a Best Influencer Marketing Platform that bridges brands and creators seamlessly.

Top 20 Influencers in Uttar Pradesh

1. Aamir Trt

  • Instagram handle: @aamir.trt
  • Followers: 5.2M
  • Avg Likes: 488.7K
  • Engagement Rate: 9.32%

Aamir TRT is undoubtedly one of the most popular digital creators from Uttar Pradesh. Known for his funny, relatable, and expressive short videos, Aamir connects deeply with youth audiences. His content often revolves around humor, daily life, and emotions that reflect real-life situations — which is why he enjoys an outstanding engagement rate.

Brands love collaborating with Aamir because his videos don’t feel like promotions — they feel natural, genuine, and entertaining. His audience trusts him, making him one of the top influencers in Uttar Pradesh to partner with for lifestyle and youth-oriented campaigns.

2. Gaurav Taneja

  • Instagram handle: @taneja.gaurav
  • Followers: 3.5M
  • Avg Likes: 93.2K
  • Engagement Rate: 2.67%

Also known as “Flying Beast,” Gaurav Taneja is a YouTube and Instagram sensation. Hailing from Kanpur, he’s a pilot, fitness expert, and family vlogger who has become one of India’s most trusted digital personalities.

Gaurav’s content strikes the perfect balance between entertainment, motivation, and education. His family-centric vlogs make viewers feel like a part of his life, creating a strong emotional connection. For brands looking to build trust and authenticity, Gaurav represents the ideal choice — a creator with credibility, versatility, and consistency.

3. Nikita

Nikita Tanwer is a dynamic creator known for her dance videos and fashion-forward style. She perfectly blends traditional and modern aesthetics, making her content appealing to both urban and rural audiences. Her energy, expressions, and confidence make her a favorite among brands targeting young female demographics.

Through her presence, Nikita has proven that small-town creators can rise to national fame with originality and dedication.

4. Razika saifi

  • Instagram handle: @its_razika
  • Followers: 4M
  • Avg Likes: 46K
  • Engagement Rate: 1.15%

Razika Saifi is a leading fashion and lifestyle influencer from Uttar Pradesh. Her stylish reels, beauty tutorials, and elegant fashion choices have made her a popular name among women across India. She is known for blending glamour with simplicity, inspiring her followers to embrace confidence and individuality.

Her profile offers great opportunities for fashion, beauty, and lifestyle brands aiming to collaborate with influencers who exude class and relatability.

5. Lakshay Chaudhary

  • Instagram handle: @lakshayonly
  • Followers: 1.3M
  • Avg Likes: 186.1K
  • Engagement Rate: 14.18%

Lakshay is one of the most impactful young creators from Uttar Pradesh, known for his roast-style commentary, humor, and strong opinions. His high engagement rate proves how deeply audiences resonate with his content.

He has built a powerful community that appreciates boldness and honesty — qualities that make him stand out in India’s influencer space. Brands aiming to reach a young, digitally active audience should definitely consider Lakshay for their campaigns.

6. Ujjwal

  • Instagram handle: @ujjwalgamer
  • Followers: 3.3M
  • Avg Likes: 213.5K
  • Engagement Rate: 6.40%

Ujjwal, known in the gaming world as Techno Gamerz, is one of India’s most influential gaming creators. His gameplay, reactions, and commentary have won the hearts of millions of gaming enthusiasts.

His connection with followers goes beyond just entertainment — his recommendations on gadgets, games, and accessories often influence real purchasing decisions, making him a valuable partner for tech and gaming brands.

7. Wasim Ahmad

  • Instagram handle: @wasim.r2h
  • Followers: 3.1M
  • Avg Likes: 201.3K
  • Engagement Rate: 6.47%

Wasim is a master of comedy and situational storytelling. His sketches and reels capture the fun and chaos of daily life in India, which instantly makes audiences smile. His charming personality and humor-driven approach make him a relatable face for audiences of all ages.

Brands seeking a creator who can deliver engaging storytelling in a light-hearted way will find Wasim a perfect fit.

8. Meethika Dwivedi

  • Instagram handle: @the_sound_blaze
  • Followers: 4.3M
  • Avg Likes: 501.2K
  • Engagement Rate: 11.58%

Meethika, better known as The Sound Blaze, has become one of the most recognizable voices in digital India. Her humor, social commentary, and storytelling style strike a balance between entertainment and awareness.

She’s not just funny — she’s smart and opinionated, which makes her one of the most influential women creators in Uttar Pradesh. Her audience connects with her authenticity, and brands that value real conversations love partnering with her.

9. Ravi Kishan

  • Instagram handle: @ravikishann
  • Followers: 3.2M
  • Avg Likes: 99.6K
  • Engagement Rate: 3.16%

A household name, actor, and politician — Ravi Kishan’s journey from cinema to digital platforms shows his ability to adapt and stay relevant. His social media presence reflects his personality — confident, grounded, and influential.

As a public figure, his posts carry immense credibility, making him ideal for awareness campaigns and brand collaborations with a broader audience appeal.

10. Harshvardhan Verma

  • Instagram handle: @ayodhyawale
  • Followers: 
  • Avg Likes: 
  • Engagement Rate: 

Harshvardhan, popularly known as Ayodhyawale, creates content that celebrates spirituality, devotion, and cultural heritage. His reels beautifully capture the essence of Ayodhya — the city of faith.

In a world dominated by trends, Harshvardhan stands out for bringing authenticity and tradition to digital storytelling. For cultural, religious, or heritage-based campaigns, he’s a strong choice.

11. Shambhavi Singh

  • Instagram handle: @shambhavi1997
  • Followers: 2.2M
  • Avg Likes: 93.6K
  • Engagement Rate: 4.29%

Shambhavi Singh is a fashion and beauty influencer with a growing fanbase. Her content feels authentic, approachable, and real — which is why her followers trust her style suggestions.

Whether she’s showcasing new outfits or sharing skincare routines, her videos maintain an elegant tone that appeals to young women across the country.

12. Muskan Shaikh

Muskan’s bright energy and creative short videos make her one of the emerging creators from Uttar Pradesh. She often experiments with trending sounds and relatable reels that connect with everyday emotions and fun moments.

13. Pʀɪʏᴀɴsʜɪ Pᴀɴᴅᴇʏ

  • Instagram handle: @pandit_girl_242
  • Followers: 2M
  • Avg Likes: 8K
  • Engagement Rate: 0.40%

Priyanshi’s reels celebrate Indian culture and simplicity. Her videos are a reflection of small-town charm and authenticity — something that resonates with a vast audience looking for real, relatable creators.

She’s a great pick for brands looking to connect with regional and cultural audiences.

14. Rochit Singh

  • Instagram handle: @rochit__singh
  • Followers: 2.2M
  • Avg Likes: 21.5K
  • Engagement Rate: 0.99%

Rochit is known for his expressive videos and engaging performance style. He has a growing base of fans who appreciate his creativity and humor. His ability to deliver emotional and funny content with ease makes him stand out among UP’s emerging influencers.

15. Harshit Rajput

  • Instagram handle: @yantra_verse
  • Followers: 1.1M
  • Avg Likes: 25.1K
  • Engagement Rate: 2.26%

Harshit Rajput is a creator who focuses on self-improvement, spirituality, and motivation. His thoughtful videos encourage positive change, mindfulness, and personal growth.

He’s a great example of how digital media can be used for impact, not just entertainment — and that makes him a valuable influencer in India’s motivational space.

17. Diksha Pawar

  • Instagram handle: @dikshapawar
  • Followers: 
  • Avg Likes: 
  • Engagement Rate: 

Diksha creates aesthetic and fashion-driven content that highlights her creative styling and confidence. Her approach to fashion is fresh and real, making her relatable to Gen Z audiences.

Her profile is ideal for beauty, fashion, and lifestyle collaborations targeting female consumers.

18. Tamanna Bhati

  • Instagram handle: @tamanna_gurjar34
  • Followers: 1.1M
  • Avg Likes: 8K
  • Engagement Rate: 35.7K

Tamanna’s vibrant personality and expressive videos have earned her a strong fanbase. Her reels often feature trending challenges and entertaining lip-syncs that grab quick attention.

Her mix of boldness and fun makes her a great collaborator for youth and lifestyle brands looking for fresh, engaging content.

19. Tanya Khanijow

  • Instagram handle: @tanyakhanijow
  • Followers: 1.1M
  • Avg Likes: 15.9K
  • Engagement Rate: 1.43%

Tanya Khanijow is a well-known travel influencer and filmmaker. Her storytelling, visuals, and travel guides inspire wanderlust across India. Originally from Uttar Pradesh, she’s among the few Indian travel creators who’ve made it big on YouTube and Instagram alike.

Her brand collaborations are always high-quality, visually rich, and authentic — a perfect example of influencer professionalism done right.

20. Sana

Sana’s graceful presence and charming personality make her stand out on Instagram. Her content showcases elegance, confidence, and lifestyle inspiration — all with a modern touch. She’s gaining quick momentum as one of the top female influencers in Uttar Pradesh.

Uttar Pradesh’s digital community is thriving — producing influencers who are not only entertaining audiences but also shaping trends across India. From comedy and gaming to travel and fashion, these creators bring authenticity and creativity to every reel and story they share.

For brands seeking to collaborate with the right creators, partnering with a Top Influencer Marketing Agency or exploring the Best Influencer Marketing Platform is the smartest move. These platforms make it easier to find top influencers who truly align with your brand’s goals and audience.

As the influencer ecosystem continues to grow, the talent from Uttar Pradesh is sure to shine even brighter on India’s digital map.

READ MORE: Top Influencers in Maharashtra