Influencer marketing is a form of social media marketing. It has revolutionized the face of digital marketing and uses influencers to endorse their brand or a specific product of their brand.
Influencers are categorized into various segments based on their niche and their reach in terms of followers. They usually have extensive knowledge about their niche and their content is generally related to it. Brands leverage the following and reputation influencers have built on their social media platforms to push their brand's message to a larger audience.
Influencers are social relationship assets for brands.
As mentioned earlier, influencers post content related to their passion and their expertise. They post regularly about their preferred topics in a creative and catchy manner.
Craft- DIY influencers are a category of influencers. Craft-DIY is their niche and they regularly post content about not just art and crafts, but the home decor, fashion and styling videos, DIY photography ideas, gift ideas, accessory making, makeup tutorials, gardening, even recipe videos and so much more. They usually post content about one of these topics or in some cases, a mix of these.
Craft-DIY influencers usually post content in the form of videos on YouTube, or in the form of IGTVs and reels on Instagram.
These videos have millions of views and viewers view them not just to get help out of them or use them as a guide but also because a large number of viewers find these videos satisfying and calming to watch.
Their follower's interests align with the type of content these influencers post and have similar interests. YouTube DIY influencers are some of the most famous influencers on the platforms with a very high number of subscribers.
Their followers or subscribers follow them because they probably want guidance about certain topics that the influencer posts about.
Viral Pitch describes itself as the best matchmaker in town. The Viral Pitch platform is a one-stop-shop for all your influencer needs. Through this platform, brands can easily get in contact with Craft-DIY influencers and select the influencers who would fit their campaigns the most.
The Viral Pitch platform segments influencers based on several categories, including their niches, followers count, and the various platforms they post content on. The platform segments influencers in an effective way and helps brands connect with influencers who would help them build successful ad campaigns. Viral Pitch has various metrics that show the exact details regarding an influencer's number of followers, engagement rate, average likes, and comments, etc.
Viral Pitch has a list of the top DIY influencers spread over 600+ cities in India. Identifying the top influencers on YouTube, Instagram, Twitter has been made easier through this platform.
Viral Pitch is the best platform for brands to DIY their way towards the best influencer marketing campaigns.