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Top Beauty And Makeup Influencers In 2023

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53.5M Followers
5.1K Posts
0.088 Eng. Rate
51.6M Followers
2.4K Posts
0.132 Eng. Rate
42.3M Followers
10.1K Posts
0.143 Eng. Rate
33.1M Followers
3.1K Posts
1.072 Eng. Rate
28.3M Followers
16.4K Posts
1.756 Eng. Rate
Kylie Cosmetics
26M Followers
1.1K Posts
0.305 Eng. Rate
24.6M Followers
11.8K Posts
0.043 Eng. Rate
24.3M Followers
1.3K Posts
4.787 Eng. Rate
Anastasia Beverly Hills
19.4M Followers
15K Posts
0.103 Eng. Rate
PrettyLittleThing
18.9M Followers
1.3K Posts
0.221 Eng. Rate
18.9M Followers
894 Posts
3.348 Eng. Rate
Bretman Da Baddest Rock
18.3M Followers
1.7K Posts
4.735 Eng. Rate
BIANCA ROSA
18M Followers
6.9K Posts
1.503 Eng. Rate
NikkieTutorials
16.8M Followers
2.9K Posts
2.150 Eng. Rate
16.2M Followers
380 Posts
0.739 Eng. Rate
jeffreestar
15.8M Followers
432 Posts
1.707 Eng. Rate
15.6M Followers
6.3K Posts
0.193 Eng. Rate
15.3M Followers
1.1K Posts
3.332 Eng. Rate
amandamanopo
15.3M Followers
41 Posts
1.654 Eng. Rate
Ralph Lauren
14.3M Followers
7.2K Posts
0.114 Eng. Rate
14M Followers
6.1K Posts
1.236 Eng. Rate
13.1M Followers
3K Posts
0.708 Eng. Rate
Too Faced Cosmetics
12.8M Followers
9.6K Posts
0.142 Eng. Rate
12.4M Followers
8.3K Posts
0.424 Eng. Rate
Red Velvet Official
11.9M Followers
3K Posts
3.550 Eng. Rate
FENTY BEAUTY BY RIHANNA
11.8M Followers
9.2K Posts
0.303 Eng. Rate
Goar Avetisyan
11.6M Followers
10.2K Posts
5.120 Eng. Rate
Maybelline New York
11.6M Followers
2.6K Posts
0.067 Eng. Rate
WAKE UP AND MAKEUP
11.2M Followers
20.4K Posts
0.121 Eng. Rate
Jessica Jung
11.1M Followers
1.1K Posts
2.234 Eng. Rate
Amy Jackson
10.9M Followers
479 Posts
0.644 Eng. Rate
10.8M Followers
8.1K Posts
0.079 Eng. Rate
Dior Beauty Official
10.6M Followers
1.2K Posts
0.116 Eng. Rate
Maite Perroni Beorlegui
10.6M Followers
1.9K Posts
1.401 Eng. Rate
10.5M Followers
2.6K Posts
4.697 Eng. Rate
Muhammad Rizky Billar
10.1M Followers
312 Posts
10.760 Eng. Rate
10.1M Followers
279 Posts
0.857 Eng. Rate
LOreal Paris Official
10M Followers
9.8K Posts
0.037 Eng. Rate
YSL Beauty Official
9.9M Followers
662 Posts
0.106 Eng. Rate
9.9M Followers
2.9K Posts
0.197 Eng. Rate
O Boticrio
9.9M Followers
4.5K Posts
0.085 Eng. Rate
Draya Michele
9.2M Followers
1.5K Posts
0.984 Eng. Rate
letoile_official
9.1M Followers
12.4K Posts
0.127 Eng. Rate
NARS Cosmetics
9M Followers
5.7K Posts
0.093 Eng. Rate
Claudia Alende
9M Followers
1.1K Posts
1.301 Eng. Rate
Piyanka Mongia
8.8M Followers
490 Posts
0.915 Eng. Rate
8.7M Followers
240 Posts
1.149 Eng. Rate
8.2M Followers
3.7K Posts
1.181 Eng. Rate
N I C O L E A M A D O
8.1M Followers
499 Posts
7.636 Eng. Rate
8.1M Followers
1.4K Posts
4.811 Eng. Rate
Holly Willoughby
8.1M Followers
2.9K Posts
0.173 Eng. Rate
Daniela Alfaro
8M Followers
64 Posts
6.917 Eng. Rate
8M Followers
4.2K Posts
1.179 Eng. Rate
7.8M Followers
3.7K Posts
1.891 Eng. Rate
Riachuelo
7.7M Followers
8.3K Posts
0.046 Eng. Rate
Krystle Dsouza
7.4M Followers
2.9K Posts
1.076 Eng. Rate
Lola Tash and Nicole Argiris
7.4M Followers
9.9K Posts
2.091 Eng. Rate
Olivia Palermo
7.1M Followers
1.9K Posts
0.467 Eng. Rate
Brittanya Razavi
7M Followers
227 Posts
2.914 Eng. Rate
ANDREA VALDIRI
7M Followers
371 Posts
12.891 Eng. Rate
Rawan Bin Hussain
7M Followers
2.1K Posts
1.247 Eng. Rate
6.8M Followers
11.4K Posts
0.230 Eng. Rate
6.5M Followers
1.4K Posts
2.633 Eng. Rate
6.5M Followers
3K Posts
3.589 Eng. Rate
Bath Body Works
6.4M Followers
5.7K Posts
0.481 Eng. Rate
J A C L Y N
6.4M Followers
1.6K Posts
2.482 Eng. Rate
pouty girl
6.4M Followers
785 Posts
14.079 Eng. Rate
Manushi Chhillar
6.4M Followers
569 Posts
2.538 Eng. Rate
6.3M Followers
2.4K Posts
0.357 Eng. Rate
EVELYN REGLY
6.2M Followers
8.2K Posts
2.472 Eng. Rate
6.2M Followers
0.9K Posts
6.314 Eng. Rate
Saraya Bevis
6.2M Followers
2 Posts
2.901 Eng. Rate
iluvsarahii
6.1M Followers
3.3K Posts
1.530 Eng. Rate
Lanco me Official
5.9M Followers
822 Posts
0.092 Eng. Rate
Tasya Farasya
5.8M Followers
2.3K Posts
1.980 Eng. Rate
Nupur Sanon
5.8M Followers
643 Posts
2.108 Eng. Rate
Kylie Skin by Kylie Jenner
5.8M Followers
2.1K Posts
0.525 Eng. Rate
RAFAELLA SANTOS
5.8M Followers
1.2K Posts
1.462 Eng. Rate
5.8M Followers
5.1K Posts
0.073 Eng. Rate
Золотое Яблоко
5.8M Followers
11.5K Posts
0.143 Eng. Rate
Sooyoung Choi
5.8M Followers
1.5K Posts
5.137 Eng. Rate
CHANEL BEAUTY
5.5M Followers
2.1K Posts
0.190 Eng. Rate
Geraldine Bazan
5.4M Followers
3.7K Posts
1.181 Eng. Rate
Miss Universe
5.3M Followers
4.3K Posts
1.579 Eng. Rate
Shraddha Arya
5.2M Followers
1.6K Posts
6.101 Eng. Rate
KIKO Milano Official
5.1M Followers
8.1K Posts
0.497 Eng. Rate
Vicky Pattison
5.1M Followers
9.8K Posts
0.532 Eng. Rate
5.1M Followers
2.8K Posts
0.393 Eng. Rate
5M Followers
10.2K Posts
0.159 Eng. Rate
5M Followers
1.5K Posts
0.910 Eng. Rate
Dhasia Wezka
4.9M Followers
608 Posts
5.021 Eng. Rate
Tommie Lee
4.9M Followers
1.7K Posts
1.891 Eng. Rate
Caroline Receveur
4.9M Followers
3.3K Posts
1.838 Eng. Rate
4.8M Followers
2.9K Posts
0.195 Eng. Rate
KKW BEAUTY
4.7M Followers
1 Posts
0.335 Eng. Rate
Ceejay The Dj
4.7M Followers
2.2K Posts
5.547 Eng. Rate
KYLESISTER
4.6M Followers
1.8K Posts
4.889 Eng. Rate
Laurita Fernandez
4.6M Followers
3.8K Posts
1.126 Eng. Rate
4.6M Followers
4.7K Posts
0.939 Eng. Rate
4.6M Followers
5.6K Posts
0.078 Eng. Rate
D E S I P E R K I N S
4.5M Followers
2.7K Posts
3.570 Eng. Rate

Beauty and Makeup Influencers

 

Influencer marketing is a form of social media marketing. It has revolutionized the face of digital marketing and uses influencers to endorse their brand or a specific product of their brand. 

Influencers are categorized into various segments based on their niche and their reach in terms of followers. They usually have extensive knowledge about their niche and their content is generally related to it. Brands leverage the following and reputation influencers have built on their social media platforms to push their brand's message to a larger audience. 

Influencers are social relationship assets for brands. 

As mentioned earlier, influencers post content related to their passion and their expertise. They post regularly about their preferred topics in a creative and catchy manner. 

With the hike in usage of instagram and YouTube, influencer marketing has become new and effective tool which can be used by brands because buying beauty products by rushing into stores is old fashioned and nowadays what users do is they turn to their favourite influencer for getting the inside scoop about which item is worth buying as these makeup influencers test the products themselves, share their findings and help companies increase their sales. 

A beauty and makeup influencer is one who has a huge following on their social media accounts like instagram, facebook and YouTube and also has a large amount of influence on their followers for beauty related products and services. This influence is possible because of their strong hold onto the interest level of their followers. 

Regular posts regarding makeup tips, suggestions regarding buying and using some specific brand products, giving product reviews and endorsing branded products with help of posting pictures and videos at regular intervals gives them more attention. With everything being so easy users can also find new fashionable products and their favourite fashion icons by just scrolling through their smartphones and can also learn makeup at the easy tap of fingers. 

Partnering with  top beauty influencers on social media is a good way which can give brands a way to indirectly communicate with their target market, particularly when it comes to fashion and beauty industries consumers do seek recommendations from peers and influencers and they also trust them.

Viral Pitch describes itself as the best matchmaker in town. The Viral Pitch platform is a one-stop-shop for all your influencer needs. Through this platform, brands can easily get in contact with top beauty and makeup influencers and select the influencers who would fit their campaigns the most. 

The Viral Pitch platform segments influencers based on several categories, including their niches, followers count, and the various platforms they post content on. The platform segments influencers in an effective way and helps brands connect with influencers who would help them build successful ad campaigns. Viral Pitch has various metrics that show the exact details regarding an influencer's number of followers, engagement rate, average likes, and comments, etc. 

Viral Pitch has a list of the top beauty and makeup influencers spread over 600+ cities in India. Identifying the top influencers on YouTube, Instagram, Twitter has been made easier through this platform. 

Viral Pitch is the best platform for brands to highlight their way towards the best influencer marketing campaigns.