Influencer marketing is a form of social media marketing. It has revolutionized the face of digital marketing and uses influencers to endorse their brand or a specific product of their brand.
Influencers are categorized into various segments based on their niche and their reach in terms of followers. They usually have extensive knowledge about their niche and their content is generally related to it. Brands leverage the following and reputation influencers have built on their social media platforms to push their brand's message to a larger audience.
Influencers are social relationship assets for brands.
As mentioned earlier, influencers post content related to their passion and their expertise. They post regularly about their preferred topics in a creative and catchy manner.
With the hike in usage of instagram and YouTube, influencer marketing has become new and effective tool which can be used by brands because buying beauty products by rushing into stores is old fashioned and nowadays what users do is they turn to their favourite influencer for getting the inside scoop about which item is worth buying as these makeup influencers test the products themselves, share their findings and help companies increase their sales.
A beauty and makeup influencer is one who has a huge following on their social media accounts like instagram, facebook and YouTube and also has a large amount of influence on their followers for beauty related products and services. This influence is possible because of their strong hold onto the interest level of their followers.
Regular posts regarding makeup tips, suggestions regarding buying and using some specific brand products, giving product reviews and endorsing branded products with help of posting pictures and videos at regular intervals gives them more attention. With everything being so easy users can also find new fashionable products and their favourite fashion icons by just scrolling through their smartphones and can also learn makeup at the easy tap of fingers.
Partnering with top beauty influencers on social media is a good way which can give brands a way to indirectly communicate with their target market, particularly when it comes to fashion and beauty industries consumers do seek recommendations from peers and influencers and they also trust them.
Viral Pitch describes itself as the best matchmaker in town. The Viral Pitch platform is a one-stop-shop for all your influencer needs. Through this platform, brands can easily get in contact with top beauty and makeup influencers and select the influencers who would fit their campaigns the most.
The Viral Pitch platform segments influencers based on several categories, including their niches, followers count, and the various platforms they post content on. The platform segments influencers in an effective way and helps brands connect with influencers who would help them build successful ad campaigns. Viral Pitch has various metrics that show the exact details regarding an influencer's number of followers, engagement rate, average likes, and comments, etc.
Viral Pitch has a list of the top beauty and makeup influencers spread over 600+ cities in India. Identifying the top influencers on YouTube, Instagram, Twitter has been made easier through this platform.
Viral Pitch is the best platform for brands to highlight their way towards the best influencer marketing campaigns.